About Us

Where it all began

Salons Direct was founded by Gareth & Valerie Roberts in 1992 as a husband-and-wife mail order team packing orders from their living room. There was no warehouse and all stock was kept in their house, even their bedroom!! 17 years on with the help of their 2 daughters Danielle and Gemma Salons Direct launched their first e-commerce website in 2009.

Where we are now

Since then, Salons Direct has grown into the UK’s largest online supplier to the professional hair and beauty industry with over 15,000 products, from some of the biggest brands in the industry! Now based at a 72,000 sq foot warehouse and HQ in Bromborough on the Wirral, with over 200,000 items sent out each month.

Our reliable next day delivery service and unrivalled range of professional products has made us the one stop shop for the professional hair and beauty industry. Despite the growth we have experienced, Salons Direct still remains very much a family run business and we're so thankful to each and every customer for your continued support over the years.

What our customers think of us

At Salons Direct, we pride ourselves on our exceptional customer service and offer all our customers the chance to share honest feedback on our products and service, giving us at an insight to offer an exceptional customer experience.

Real customers. Real reviews. Real insight.

We’re pleased to have been awarded the Feefo PlatinumTrusted Service award! A recognised symbol of trust, helping our customer click with confidence.

Join our community!

We’re extremely proud of the sense of community and following we have grown over the years on Insatgram and Facebook, now moving into the world of Tik Tok! If you aren’t already head over to our pages @salonsdirect to see everything from inspiring content and educational sessions to laugh out loud salon banter and competitions!