About Us

Humble Beginnings....

We founded Salons Direct as a husband and wife home-run mail order company to the professional hair and beauty industry in 1992, and to this day we are proud to say that our company still remains very much a family business with customer’s interests close to our heart.  

In 2003 our 2 daughters Danielle and Gemma joined us as Marketing Directors, and our son in law Graham joined us in 2008 as an Operations Director.  We now have over 80 members of staff working for us across all departments, and despite the growth that we have experienced we still maintain our core family values and customer-focused philosophy. 

Celebrations & Awards....

In July 2017 we celebrated our 26th birthday, an incredible milestone for the company that started life with a 16 page mail-order brochure!  We now produce a 580 page hairdressing and beauty catalogue (often referred to as “The Bible”!) each year, and our website sells over 10,000 different items! 

We believe that online shopping should be simple, and we are always trying to make the shopping experience with us as easy as possible for our customers.  So, in June 2016 we launched a brand new website that works with whatever device you are viewing it on, so our customers can browse our site easily on the move, and can order from us any time, anywhere.  

We have also won 3 Guild Awards for Best Web Services (we don't mean to brag) - awards of which we are incredibly proud of.  We hope that we continue to impress our customers for many more years to come.

Social Love...

We are really proud of the sense of community we’ve generated across our social media platforms and are seen as being at the forefront of social media for the hair and beauty industry. Join our 185k fans on Facebook, our 88k followers on Instagram and our 26k twitter followers and be part of our social family! 

Find Us....

We are based in Bromborough on the Wirral and have a huge distribution centre, a friendly customer service team, a cool & very creative marketing and design department, and of course a flagship superstore and furniture showroom.

We are 100% committed to supplying great products at value for money (just check out our feefo page if you don't believe us!)  and believe our fast delivery service, permanent special offers and excellent customer service makes us stand out a mile from our competition! 

We look forward to welcoming you with your first order,

Gareth and Valerie Roberts,
Managing Directors.