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L'Oreal Dia Richesse is the a cream tone on tone colour from L'Oréal Professionel. It is ideal for natural hair, offering a deep and rich colour of variable intensity which covers up to 70% of white hair and naturally fades over time.
L'Oreal Dia Richesse utilises a revolutionary ammonia–free formula that gives a glistening shine that your clients will love, and you will love using.
The formula allows for blending and also full coverage, leaving hair full of deep shine and multi-dimensional reflections. L’Oréal Dia Richesse is ammonia-free and available in over 60 shades, allowing your salon to offer an extensive choice for your clients.