L'Oreal DIA Richesse

Introducing the L’Oréal DIA Richesse collection at Salons Direct. Let your salon shine by offering the best range for clients who are dying their hair for the first time.

The formula allows for blending and also full coverage, leaving hair full of deep shine and multi-dimensional reflections. L’Oréal DIA Richesse is ammonia-free and available in over 60 shades, allowing your salon to offer an extensive choice for your clients. Shop online at Salons Direct.