L'Oreal Dia Richesse

L'Oreal Dia Richesse is the a cream tone on tone colour from L'Oréal Professionel. It is ideal for natural hair, offering a deep and rich colour of variable intensity which covers up to 70% of white hair and naturally fades over time. L'Oreal Dia Richesse utilises a revolutionary ammonia–free formula that gives a glistening shine that your clients will love, and you will love using.

The formula allows for blending and also full coverage, leaving hair full of deep shine and multi-dimensional reflections. L’Oréal Dia Richesse is ammonia-free and available in over 60 shades, allowing your salon to offer an extensive choice for your clients.

The L'Oreal Professional range of hair colour, care and styling products is one of the leading ranges for hair salons throughout the United Kingdom, though it's roots are in Paris. L'Oreal Professional brands include Professionnel Serie Expert,. Majirel and Dia Richesse, all of which are made by salon professionals for salon professionals. 

Our range of professional hair colours are designed specifically for hair dyes in salons, and can cover permanent hair dyes, semi or demi permanent hair colours and temporary wash in toners. They come in a huge range of colours for all hair types and provide along lasting colour while minimising the risk of damaging hair, leaving salon clients hair lustrous and healthy looking.