Fudge Professional All Blonde Colour Boost Shampoo is an innovative formula to help revitalise dull blonde locks while cleansing away dirt and build up. The shampoo is formulated to support the hair's natural shine and brighten colour enriched with lemon extracts to help supports the hair's natural shine and brighten colour. Opti-PLEX technology nurtures damaged strands and combats the effects of chemical treatments, environmental aggressors, and styling. The sulphate free shampoo is suitable for all shades of blonde formulated to reenergise locks and helping to promote healthy looking radiance.