Goldwell Elumen Play Semi Permanent Hair Color is a direct dye system that creates colour intensity by sitting on the inner and outer levels of the cuticle. 

How to use

1. Mix, apply & time:

  • Mix Elumen Play hair color in any color mixing bowl
  • Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results
  • Process for 30min without heat or 20min with heat

2. Rinse, shampoo, care:

  • When it's time, rinse completely without emulsifying
  • Follow with Elumen shampoo
  • Finish with your favourite Elumen conditioner

Technologies:

1. HD MAX Technology

A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.

2. Shine & Care Technology

Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).

  • Size 120ml

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Goldwell Elumen Play Semi Permanent Hair Color 120ml Orange

Product code: 23395

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Regular price £19.40 ex. VAT (£23.28 inc. VAT)
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Description

Goldwell Elumen Play Semi Permanent Hair Color is a direct dye system that creates colour intensity by sitting on the inner and outer levels of the cuticle.

Features include:

  • Lasts up to 10-15 washes*
  • Outstanding colour and shine
  • Boosts the health of the hair

8 out of 10 stylists percieve an improved hair structure

* Depends on hair shade and structure