INOA is L’Oréal Professionnel's leading no ammonia permanent professional hair colour brand that provides uncompromised comfort and rich, luscious colour.

The innovative Oil Delivery System (ODS2) technology is a breakthrough oil base that optimises the action of the colouration system, acting as a catalyst for depositing colour on the hair strands. The absence of ammonia means no unpleasant odours, optimised scalp comfort for your clients and great hair condition after treatment. The hair can be lightened or darkened by 3 shades, and this revolutionary system even covers 100% of grey hair while leaving the hair feeling intensely nourished and hydrated with sublime shine.

For best results use with L’Oréal INOA Oxydant.

What is INOA by L’Oréal Professionnel and how is it different from other hair color products?INOA by L’Oréal Professionnel is a revolutionary ammonia-free hair color that provides vibrant, long-lasting results without damaging the hair. Unlike other products, it uses an oil delivery system to maximize color penetration and minimize damage, resulting in healthier, shinier hair.

How do I choose the right shade of INOA for my hair color?To choose the right shade of INOA for your hair color, consider your skin tone, natural hair color, and desired result. It's best to consult with a professional hair stylist who can recommend the perfect shade for you.