Pureology Hydrate Shampoo deeply hydrates normal to thick dry, colour-treated hair with key ingredients Jojoba, Green Tea, and Sage with a signature aromatherapy blend of Lavender, Bergamot, and Patchouli.Pureology is the #1 Professional Colour Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Pureology's patented Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. The dual-benefit formulas provide colour protection and customized care to address individual hair needs.