VAT Free Explained

How Does It Work?

To comply with legal requirements, VAT must be charged and applied to all orders.

During our VAT free promotions, a VAT equivalent discount will be applied to your order to offset the amount of VAT you have been charged (20%).

For example, if you order total is £100 ex VAT, the total including VAT is £120. When a VAT free discount code is applied to your order, the total price of your order would be reduced to £83.33 then £16.67 VAT would be applied, meaning the order total is £100 inc VAT, matching the original price of your order before VAT. 

VAT registered salons and businesses can still reclaim the stated VAT in their returns.

The VAT free discount is deducted from your order subtotal before the VAT is applied. If the offer states ‘over £75’, your order must be over £75 ex VAT & delivery to qualify. VAT is applied to delivery charges.

Please note: Some items are excluded from discounts, therefore if these items are in your basket you may see the discount amount stated as lower than the VAT. This is because the VAT free discount will only be applied to items in your basket that are not excluded. Full list of exclusions available here.