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Content Editor

Over the years we have had some wonderful people working for us and creating our content. As they have left, we have tended to move the "authorship" to this catch all author profile so they can move on with their lives.

We hope you approve!

What Is OLAPLEX and how to use OLAPLEX on your clients hair

Salons Direct | 08 Feb, 2023

There are very few brands that have taken the hair care world by storm as OLAPLEX has. Since its launch in 2014, OLAPLEX and its unique bond-building technology have become one of the most sought-after hair treatments, allowing stylists to easily...

Hair Top Posts Brands Olaplex

How to Create Dimensional Blonde Balayage Using NEW Redken Shades EQ Violet Gold Toners

Salons Direct | 03 Feb, 2023

Blondes are always a client favourite! Dimensional looks are trending, with low-lighting and root smudges a must-have to create the lived-in looks that are taking over on Instagram!

However, no blonding look is complete without the perfect hair toner...

Hair Salons Direct Hair Colour Redken

Why Box Dye is So Bad & How to Deal With it as a Professional

Salons Direct | 28 Jan, 2023

If there is one thing that clients do that continues to make your job as a hairdresser that much harder, it’s box dyeing their hair!

Whether clients aren’t aware of why box dye is so bad, or they just didn’t take the warning seriously, it’s pretty much...

Hair Hair Colour

What do I need to purchase for my new salon?

Salons Direct | 26 Jan, 2023

Congratulations! You've found the salon of your dreams and are ready to now shift your focus away from finding the right location and onto the in-store happenings. One of the next steps is to decide what hair, beauty or nail equipment and furniture...

Barbering Beauty Hair

Guide to Vegan & Cruelty-Free Nail Polish For Salons

Salons Direct | 31 Dec, 2022

You probably don’t need to be told how fast the vegan beauty movement has been growing! If you haven’t heard from clients about how they want to try a new vegan lifestyle, you’ve likely seen the flurry of new products announcing themselves as vegan and...

Nails Vegan

Salon Memes Every Hair Stylist Will Relate To In 2023

Salons Direct | 15 Dec, 2022

The professional hairstyling industry is a fantastic place to have you laughing, crying and everything in between. At Salons Direct, we are well known for the relatable memes we share on the @salonsdirect Instagram. In case you missed them or needed...

Hair Salons Direct

Salon Memes Every Nail Tech Will Relate To In 2023

Salons Direct | 14 Dec, 2022

At Salons Direct, we are well known for the relatable memes that we share on the @salonsdirect Instagram. We know they're a hit, so in case you missed any, we've collected our favourite memes representing what it is like to be a professional nail...

Nails Salons Direct

Memes Every Beauty Therapist Will Relate To In 2023

Salons Direct | 14 Dec, 2022

We know that being a professional beauty therapist can be just as rewarding as it can be challenging. Certain things are just so relatable to the industry. At Salons Direct, we are well known for the relatable memes we share on the @salonsdirect Instagram....

Beauty Salons Direct

5 Ways To Improve Your Salon Profitability In 2023

Salons Direct | 01 Nov, 2022

All aspects of running a business feel particularly uncertain in the current financial climate. And as our industry continues to rebuild in the wake of the COVID-19 pandemic, many salon owners and hair and beauty freelancers are wondering how to continue...

Salon Management

Do Acrylics Damage Nails? The Signs to Look Out For In Your Clients

Salons Direct | 26 Oct, 2022

Did you see the viral story a few years ago of Amelia Perrin’s acrylic nail damage?

Taking to Twitter, Amelia revealed some extreme damage to her natural nails as a result of incorrectly removing her acrylics herself.

It’s enough to make anyone worry...

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