Ask the Expert

In this edition of 'Ask The Expert,' we catch up with Aimee Link, the professional nail technician behind the Instagram account @allnailss. Here, Aimee discusses her role as a Glitterbels ambassador, as well as her favourite nail tools and products....

Glossify has just launched one of their best collections to date. We're beyond proud to introduce the Hollie Barker Collection, now available at Salons Direct! This incredible collaborative collection understands that when it comes to nudes, it isn't...

With over 70 major beauty awards, Color Wow is certainly no slouch when it comes to creating outstanding hair products that are much sought after by salon owners. To find out just what makes Color Wow so successful, we spoke to Dom Seeley, celebrity hairstylist...

There are many lash and brow products on the market, but there’s one that particularly stands out thanks to its eye-catching branding, considered aesthetics and determination to do things differently - Lash Glo. For this month’s Ask the Expert feature...

In recent years, freehand nail art has become something of a social media sensation. Instagram particularly is flooded with stunning designs bursting with creativity. One of the most creative practitioners of this art is Jaz Moger. Salons Direct sat down...

Freehand nail art is one of the biggest emerging trends in the world of nails. It’s a skill which is extremely difficult to master which is why, when you find someone who is an expert at it, you should see what advice they have to offer. So, in this edition...

For this edition of Ask the Expert, we are catching up with one of the UK's most exciting nail artists, the incredible Amy Guy!

Having worked her way from her parent's kitchen table to being a salon owner, educator and founder of her own cosmetics line...

In today’s hair and beauty industry, it’s becoming increasingly part of the job to manage your social media accounts as well as run your salon or business.

However, while you might see your feed filling up with maestros boasting thousands of followers...

Following the ‘barbering boom’ in recent years, fresh new faces are appearing in the industry like never before!

One up-and-coming name you may have heard of is Hayden Cassidy. With almost 5,000 YouTube subscribers, a huge Instagram following and her...

The world of bridal hair offers an array of possibilities for stylists - it can be big business, plus it is incredibly rewarding to see your clients smile on their special day!

However, it can also feel like a lot of pressure - you will probably never...