Page 4 - Salon Marketing

In 2018, social media channels such as Instagram and Facebook are the perfect mediums to build a community for your salon brand whilst showing off the skillsets of your staff. Not only will this make your salon name more memorable, but it’s also likely...

January is an uncertain month for many service businesses, as regular clients and consumers in general begin to cut back on spending following the frenzy of the Christmas festivities.

Here at Salons Direct, we understand that this pivotal period of time...

There is one particular question that we ask our salon experts time and time again, and that is 'How do you use social media to attract new clients?' As a salon owner, Facebook is a fantastic tool for promoting your salon. Not only can you reach a...

When used effectively, social media platforms such as Instagram, Facebook and Twitter can not only increase engagement with your salon brand, but also generate new business from a client pool you wouldn't have otherwise been able to reach. Here at...

When you work for yourself, your livelihood is continually on the line and it is therefore even more important to ensure that you are effectively marketing yourself as a professional to both attract and retain clients.

The approach is no different for...

As more and more people spend their time browsing the web, developing a successful social media strategy to promote your salon is imperative. Here at Salons Direct we are sharing the best ways to turn those people into clients by using social media to...

Many of you will have read the story about Susan Parker-Jones in the Daily Mail, who travels 24,000 miles a year to see her favourite stylist. Whilst this might be a bit extreme, a UK survey has revealed that customers are more loyal to their hairdresser...

Mark Zuckerberg founded Facebook in 2004 and it's since become the biggest social media platform in the world.

Today, millions of companies around the world choose Facebook to market their services and products to potential customers. For those of you...

Of the 400,000 businesses that started up two years ago, the government estimates that 20% will have failed within their first 18 months and half will have disappeared altogether by 2015.

Here are the NHF's top 5 tips for building a sustainable salon...

The National Hairdressers Federation runs workshops on how to make your salon more profitable, how to manage yourself and your team more effectively, and how to deliver a great client experience (www.nhf.info/events). Here are the key challenges and...