Are your clients one of the 62% concerned with darkening and dulling of their blonde hair? The business of blonde hair continues to evolve, with new formulations and blonding techniques entering the market all the time. Here, the experts at Redken ...
In Spring 2022, we will see the iconic 90’s Golden Blonde return. In the last 12 months, there has been a 350% rise in Google searches for “Honey Blonde Hair”. Warm blondes are back! And if you want to help your clients achieve these sun-drenched...
Do you have clients with dry and damaged hair who are looking for an instant healthy hair transformation? Now your clients can bond in one simple step for instantly healthy-looking hair after every wash with the New Acidic Bonding Concentrate Intensive...
For your clients, damaged and dry hair can be among their biggest hair care concerns. After all, hair is easily damaged due to bleaching, highlighting, or excessive heat treatments. So, if your clients have demanding hair types and dryness and damage...
Blonde hair trends are shifting and it's time for you to tackle them. Here, the Redken team explain how to achieve the perfect 'Greige' hair colour.
Over the past year, there has been a shift in client demand for icy, ultra-cool blonde tones to balanced...
Redken. A well-trusted and frequent favourite in the beauty industry. Founded back in the 1960s, Redken has contributed to over 60 years of good hair days, and Salons Direct is proud to offer you collections from this brilliant brand.
Redken pioneered...
Expensive blonde hair is one of 2022's most sought-after hair colours. We've seen celebrities, including Selling Sunset's Chrishell Stause, Jennifer Lopez and Margot Robbie all embracing luxurious and expensive-looking blonde hair that is full of lustre,...
When you ask your client what shampoo they use on their immaculately cut and coloured hair, you might sometimes feel like crying at the answer! Considering clients are willing to pay to have you make their hair look its best, it can be surprising to...
Introducing Redken's latest game-changer: the Acidic Color Gloss Activated Glass Gloss Treatment, here to give your clients that much sought-after amazing glassy shine and make their colour last longer than ever!
As a professional hair colour brand...
Let's take a look at Redken's latest launch! The brand-new Redken Acidic Bonding Curls is a silicone-free range designed to rejuvenate the natural pattern of curls and coils to help shape, enhance, and revive them.
