Salon Marketing

Pinterest has caused a massive buzz in the digital world, and rightly so. As well as becoming the fastest growing social network in history it is becoming a must for businesses, especially those in the hair and beauty industry. This article will aim...

If you're looking at opening your own salon business, we've collected the top 10 essential tips from industry experts Marie Louise Coster and Liz McKeown to help you on your way.

In the digital age that we live in, a website if often the first port of...

The National Hairdressers Federation runs workshops on how to make your salon more profitable, how to manage yourself and your team more effectively, and how to deliver a great client experience (www.nhf.info/events). Here are the key challenges and...

Mark Zuckerberg founded Facebook in 2004 and it's since become the biggest social media platform in the world.

Today, millions of companies around the world choose Facebook to market their services and products to potential customers. For those of you...

We've all been there. You've come into the salon bright and early, all geared up for a great week. And a head appears around your door wanting 'a quick word'. Your heart sinks. You know what's coming next. A resignation letter. And it gets worse. They...

Many of you will have read the story about Susan Parker-Jones in the Daily Mail, who travels 24,000 miles a year to see her favourite stylist. Whilst this might be a bit extreme, a UK survey has revealed that customers are more loyal to their hairdresser...

As more and more people spend their time browsing the web, developing a successful social media strategy to promote your salon is imperative. Here at Salons Direct we are sharing the best ways to turn those people into clients by using social media to...

There is one particular question that we ask our salon experts time and time again, and that is 'How do you use social media to attract new clients?' As a salon owner, Facebook is a fantastic tool for promoting your salon. Not only can you reach a...

In today's digital age, social media platforms such as Instagram, TikTok and Facebook have become essential for businesses and freelancers in the hair, barbering, and beauty industry to showcase their talent, build a loyal customer base, and ultimately...

Following the frenzy of the Christmas party season, January and the new year welcome a time of reflection within the salon industry. The beginning of a new year invites the opportunity to re-evaluate where you are currently and the goals you want to...