Looking for new hair colour solutions to offer your clients? infuse My. Colour is a certified vegan, award-winning hair colour shampoo that will, quite literally, infuse your client’s hair colour with biodegradable colour – Instantly offering an immediate colour refresh. What’s more, infuse My. Colour contains no sulphates, silicones or parabens. In today’s article, we spent 5 minutes with the brand to find out more.

Tell us more about how infuse My. Colour began?

Founders Denis Kovalyov & Rob Forgione are both colourists who have worked for multinational and boutique brands globally. During their careers, they identified a gap in the market for instant vegan “free from” colour maintenance shampoos and conditioners, alongside a versatile instant colouring tool for hairdressers that could be used to tone, correct and pigment whilst keeping the hair condition and integrity. All without PPD Ammonia or peroxide – This is how infuse My. Colour was founded.

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How does the brand remain innovative? 

We are constantly researching colour trends.  We are involved in many cosmetic industry associations and attend formulation and raw ingredient summits that keep us up to date. We align infuse My. Colour with London Fashion Week recently supporting the VIN & OMI show.

Discover: Is your salon vegan-friendly?

What makes infuse My. Colour stand out from their competitors?  

infuse My Colour has been formulated 100% vegan and free from sulphates, parabens and silicones.  The colour delivery system is even on all hair porosities and leaves the hair feeling shiny and conditioned. This is what makes infuse My. Colour stand out from our competitors.

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What are your best-selling products and why do you think that is? 

The bestselling shades in infuse My. Colour in the UK is Platinum which won Pure Beauty hair awards Gold best new product in the first year it was on the shelves and this was consumer voted. Copper infuse My Colour is a best seller as well. Every country that sells infuse globally has different hero shades.

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Ruby 2 (1)How have trends within the business of hair colour evolved over the years?  

Trends within hair colour business are always evolving due to the development of new raw ingredients.  Currently, we are seeing a big leap into sustainable and natural colour alternatives. The next 10 years will see a mega shift away from “chemical” based colour to naturally derived.  This is so exciting and from what we are seeing coming through in raw ingredients we are in a great time space for a huge change for the better!

Shop infuse My. Colour at Salons Direct now!

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