Help your clients to banish brassy tones and maintain a brighter, cleaner blonde with the help of a salon-quality purple shampoo. Discover our expert recommendations on the best purple toning shampoos from leading salon brands that will actively remove and neutralise any unwanted yellow and orange tones from blonde hair. 

What Is Purple Shampoo And How Does It Work On Blonde Hair?

All thanks to basic colour theory, the science behind how purple shampoo works is very simple. On the colour wheel, purple is the opposite shade of yellow, and this means that purple pigments can cancel out any yellow pigments in blonde hair. Yellow, orange and red pigments can all appear in blonde hair over time due to environmental and lifestyle factors.

There are many colour correcting purple shampoos available, and each one is formulated with varying intensities of violet pigment to help restore a cleaner and brighter blonde. Purple shampoo is also highly effective in banishing yellow tones in natural or colour treated grey hair. 

How To Use Purple Shampoo

Before using salon-quality purple shampoo, it is essential to assess the overall condition of your client’s hair. Depending on how porous your client’s hair is and how brassy their blonde hair has become will influence how long you leave your chosen purple shampoo on their hair.

1. Apply purple shampoo to wet hair.

Always apply purple shampoo to wet hair instead of dry hair to avoid too much purple pigment depositing into each strand. Damper hair will also help you to achieve a better lather, even if you are using a sulphate free purple shampoo.

2. Leave the purple shampoo on for 2-5 minutes before rinsing.

Once the purple shampoo is applied, leave it on for anywhere between 2 and 5 minutes – Don’t forget to keep checking on your client’s hair intermittently. When the allotted time has passed, rinse your client’s hair with lukewarm water to close the cuticle and lock in the purple toning pigment.

The Best Purple Shampoos For Blonde Clients

 Olaplex No.4P Blonde Enhancer Toning Shampoo – BESTSELLER & NEW

Olaplex No.4P Blonde Enhancer Toning Shampoo

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Achieving and maintaining blonde hair can often leave your client’s hair in need of some extra TLC. The Olaplex No.4p Blonde Enhancing Toning Shampoo is a true multi-tasker. Not only does it help to cleanse the hair and scalp whilst neutralising unwanted brassy tones, but it also helps to restore any lost hydration from the bleaching or colouring process. 

Key Features

  • Sulphate free.
  • Suitable for all hair types and textures.
  • Vegan friendly.


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 Fanola No Yellow Shampoo (350ml & 1L)

VEGAN Fanola No Yellow Shampoo 350ml

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Eradicate any unwanted yellow tones in blonde hair with the Fanola No Yellow Shampoo. Perfect for use on grey hair, platinum blonde hair, or highlighted blonde hair, this 5-minute violet toner offers long-lasting anti-brass results.

Ideal for use on

  • Grey hair.
  • Super-lightened hair.
  • De-coloured hair.
  • Light-blonde hair.
  • Streaked hair.

OSMO Super Silver No Yellow Shampoo (350ML & 1000ml)

VEGAN OSMO Super Silver No Yellow Shampoo

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The OSMO Super Silver No Yellow Shampoo is a sulphate free shampoo formulated for grey, platinum blonde, and freshly bleached hair. Packed with violet pigment, your client’s blonde hair will be left radiant and restored to a clean and pure colour.

Key Features

  • Sulphate free.
  • Vegan Friendly.

Matrix Total Results So Silver Shampoo (300ml & 1 Litre)

Matrix Total Results So Silver Shampoo

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Eradicate yellow tones and brassy warmth from freshly coloured blonde hair with the Matrix Total Results So Silver Shampoo. 

Key Features

  • Neutralises yellow and golden pigments.

L’Oreal Serie Expert Silver Shampoo (300ml & 1500ml)

L'Oreal Serie Expert Silver Shampoo

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Neutralise brassy and yellow hair with the L’Oreal Serie Expert Silver Shampoo. This powerful purple shampoo is blended with magnesium and brass busting violet pigment and will care for and correct your client’s blonde tresses.

Ideal for use on:

  • Client’s with grey hair. 

Pump not included. Pump available here

Indola Silver Shampoo (300ml & 1.5L)

Indola Silver Shampo

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Infused with softening hydrolysed silk, the Indola Silver Shampoo works hard to neutralise brassy tones whilst repairing the hair structure, which may have been compromised in the bleaching or colouring process.

Ideal for use on:

  • Clients with white-blonde hair.
  • Clients with grey Hair.

Salon Retail: Selling Purple Shampoo In Your Salon

Purple shampoos are also a fantastic addition to your salon retail offering to help your clients maintain their beautiful blonde hair between colour appointments. If your client is interested in purchasing a purple shampoo to use at home, advise them to start using their purple shampoo once a week to begin with to avoid over toning their blonde tresses.


Time for more from the Salons Direct Blog?

 Our best salon shampoos for all blonde hair clients | The most popular blonding techniques you need to know about | Why salon shampoos are better