Created by Hester Wernert-Rijn using Wella Blondor.
A distilled look for the ultimate blonde expressing the purest and premium self.
“For me, it was all about creating this sense of feeling and emotion, a movement in hair that’s alive. Some of the cuts are really strong, but there’s always a soft line to them, something a little raw, which is cool because this trend is all about finding your true self. All six models had completely different looks, but they’re all in harmony thanks to this emphasis on individuality and a focus on beautiful light colours that you see are there, but that are so naturally done as to be seamless.”
Apply formula A to the roots. Develop to a pale yellow result.
Apply formula B to mid-lengths and ends.
Develop until sufficient lift has been achieved.