Love hearing about new product launches that are set to shake up the industry? Are you ready to reimagine demi-permanent hair colour as you know it? Here at Salons Direct, we are delighted to stock the latest demi-permanent hair colour innovation from Schwarzkopf Professional.  Hair colour has been at the heart of Schwarzkopf Professional for over 50 years and there really is no stopping them, as the Schwarzkopf team have recently launched their new, moisturising hair colour range, IGORA vibrance!

NEW IGORA Vibrance demi-permanent hair colour!

Schwarzkopf IGORA Vibrance

Shop IGORA Vibrance tone on tone coloration


IGORA Vibrance is the first ammonia-free tone on tone colour that doesn’t fade, but evolves over time, meaning your clients are treated to a refreshed new tone after each wash! IGORA Vibrance is perfect for when you want to offer your clients fresh and intense colours with +70% shine. What’s more, it is absolutely ideal for those who like to go bold with their hair colour!

  • Lasts up to 25 washes
  • 68 shades!
  • Moisture Protecting complex with AQUAXYL to stabilise hair moisture during development process
  • Alcohol-free with 40% less alkalising agent to protect against breakage

Take a look at the Schwarzkopf IGORA Vibrance colour chart…

Schwarzkopf IGORA Vibrance colour chart

Schwarzkopf IGORA Vibrance

Get the IGORA Vibrance shade chart for your clients!

Social media continues to be a brilliant tool for the hair colour industry, not to mention the trailblazing hair salons such as ‘Not Another Salon‘ using Instagram to show off their striking, vibrant hair colour creations. Here at Salons Direct, we like to bring your clients choice, and IGORA Vibrance is perfect for those clients who want to be able to change their hair colour…without the commitment.

Schwarzkopf IGORA VibranceSchwarzkopf IGORA Vibrance


This advanced demi-permanent hair colour is derived from a liquid formula that can turn into a gel or a cream meaning you can offer:

More performance: Up to 100% more INSTAshine, plus increased hair protection vs untreated hair.

More convenience: The new liquid formula with a 1-to-1 mixing ratio allows for an easier formulation, faster mixing and more efficient application.

More versatility: The liquid demi-permanent colour allows you to choose between a gel or a creamy consistency for a quick application with gel, and a precise application with cream.

More choice: A full range of demi-permanent colour services are available including clear glossing, colour correction, pastel toning and more!

Find out more with our IGORA Vibrance FAQ answers!

Is IGORA Vibrance Permanent?

IGORA Vibrance is not permanent – it’s a demi-permanent hair colour that lasts up to 25 washes. Perfect for clients who love to switch up their colour, you can use IGORA Vibrance for…

  • Neutralising brassiness
  • Refreshing permanent colour shades
  • Glossing the hair when using the non-pigmented 0-00 Clear shade
  • Creating pastel or fashion colour tones – just dilute with Clear!
  • Colour placement – add demi-permanent slices of colour

How do You Use IGORA Vibrance?

There are multiple ways to use Schwarzkopf IGORA Vibrance…

  1. Dual System Application
  2. Full Head Application
  3. Glossing
  4. Pastel Toning

Use a 1:1 mixing ratio with Schwarzkopf IGORA Vibrance Activator Lotion or Schwarzkopf IGORA Vibrance Activator Gel.

Dual System Application

This method allows for root coverage while maintaining health and vibrance of hair ends.

On dry hair, apply IGORA Royal to root regrowth and allow to develop for 10-20 minutes.

Apply IGORA Vibrance to mid-lengths and ends and develop for further 10-20 minutes.

Rinse, wash and style.

Full Head Application

With dry or damp hair, create 4 quadrants.

Apply evenly from root to tip. Process for 10-20 minutes.


Shop New Schwarzkopf IGORA Vibrance online now!

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