New in at Salons Direct, we are so excited to bring to you a best selling range of Redken hair care and colouring products!

Backed by state of the art science and a legacy in innovation dating back to the 1960’s Redken was the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day:


Today, Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press globally for its scientific hair prescriptions. Delivering powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world – there is no other brand quite like Redken!
Not sure how to use Redken in your salon? Or want to know which products are best to buy? See our guide below for everything you need to know!

Redken Shades EQ Demi-Permanent Gloss & Toner

Redken Shades EQ Gloss 60ml

Loved by colourists worldwide for its A-list toning, colour and shine, Redken Shades EQ takes hair colour and techniques to the next level. The iconic high shine liquid formula is perfect to gloss, tone, refresh and correct with no drying ammonia and no lift – in just 20 minutes!

Formulated with wheat amino acids, Shades EQ will help condition the hair and leave it looking super shiny – it’s like a lip-gloss for your clients hair!

Often imitated, never duplicated, the Shades EQ formula has remained unchanged for over 30 years. Shades EQ’s easy to use liquid formula is the go-to demi-permanent gloss used by It-List colorists for celebrity and influencer transformations; it’s the toning technique perfector you need to create the latest trends your clients are asking for!

How to Use Redken Shades EQ…

  1. To use Redken Shades EQ, simply follow these steps:
  2. Mix a ratio of 1:1 of your chosen Redken Shades EQ with Redken Shades Processing Solution in a non-metallic bowl
  3. Alternatively, mix the same ratio with Redken Shades EQ Gloss to Gel Developer for more precise applications such as lowlights and contouring
  4. Apply to dry hair
  5. Allow to process for 20 minutes
  6. Rinse and wash with chosen Redken Colour Extend Shampoo

Remember – you can use the clear colour option to dilute colours for custom shades or or to add more shine to hair!

Redken Blonding – 3 Steps to Being a Blonding Boss!

Redken Blonde Idol Flash Lift 500g

From luxury lightening to trending toning techniques, Redken can help you deliver dream blondes to your clients every time!

Discover Redken’s 3-step system to beautiful blondes…

1. Lift the hair with Flash Lift Bonder Inside

Achieve 8 levels of lift with a built-in bonding agent that strengthens hair fibres as it works

2. Tone with Shades EQ Gloss

A colourist must-have to finish any balayage, highlighting or blonding process, choose from the Redken colour chart to tone the hair to perfection and add mirror-like gloss and shine to the hair.

3. Offer your client at home maintenance with Redken Toning Care Shampoos

Recommend to your client the best Redken toning shampoo and conditioner to take home…

Redken Color Extend Blondage – A purple-pigmented toning hair care system with triple acid protein complex that tones, strengthens and brightens all in one for a stronger, brighter blonde

Redken Blondage Before and After…

Redken Color Extend Blondage Shampoo before and after results

Redken Color Extend Graydiant – An anti-yellow violet toning shampoo and silver conditioner with amino acids that tones, nourishes, strengthens and brightens all in one for a 2x stronger, more radiant grey or silver hair.

Redken Graydiant Before and After…

Redken Color Extend Graydiant Shampoo before and after results

Redken Color Extend Brownlights – Brownlights is a toning hair care system with pure blue pigment and progressive color deposit technology. For brunettes looking to tone and neutralize warmth and prolong existing cool tones by depositing the perfect balance of blue pigment with every wash.

Redken Brownlights Before and After…

Redken Color Extend Brownlights Shampoo before and after results

Redken Extreme

As the first professional haircare brand to focus on harnessing the power of protein technology and pH science to rebuild and strengthen damaged hair, Redken has been known as true pioneers in damage repair since the very start. And with 1 IN 3 women in the UK suffering from damaged hair it is no wonder the Redken Extreme range is one of the brand’s best selling products.

The professional answer to damaged hair, powered by 60 years of protein science to address 5 types of damage including breakage, split ends, mechanical, chemical and everyday stress – discover the best products for your salon…

Redken Extreme Playsafe Treatment – A fortifying 3-in-1 hair treatment that protects damaged locks from heat up to 230°C – apply evenly through damp hair before heat styling. Winner of the 2020 Marie Claire Award.

Redken Extreme Anti-Snap Treatment – Enriched with strengthening Ceramide and an Interlock Protein Network, the leave-in treatment effectively works to soothe the cuticle while protecting against daily stresses.

To use, apply Redken Anti-Snap to damaged areas of hair while still damp. Do not rinse and continue to style as usual.

Redken Extreme Cat Treatment – Redken’s patented taurine technology and cationic proteins reconstruct and fortify damaged hair. Spray evenly onto wet hair after shampooing. Leave for 3-5 minutes before rinsing thoroughly. Best used 1-3 times per week.

For best results, use all of the treatments along with the Redken Extreme Shampoo, Redken Extreme Conditioner and Redken Extreme Mask.

Redken Extreme Before and After…

Redken Extreme Play Safe 230 Treatment before and after results

For Barbers – Redken Brews!

What is Redken Brews?

Redken Brews blends barber expertise with NYC edge to deliver a complete grooming experience for every man.

  • Award winning Stylers for endless looks and potential
  • Hair care formulations that address men ’s top hair concerns
  • Colour to camouflage and blend greys in 5 minutes

Find invigorating shampoos for use in your barbering services, plus styling products such as play pomade, molding paste and cream pomade to finish off the look.

Learn How to Use Redken in Your Salon…

Want to learn all of the latest tips and techniques from Redken for your salon? Sign up at to watch how-to styling videos and book onto free webinars.

You can also download the Redken Style Station App for access to 3,000+ colour formulations, digital shade charts, fresh colour inspiration and much more!

Redken Style Station for Android
Redken Style Station for Apple

Where Can I Buy Redken Hair Hair Products For My Salon?

Redken is now available to buy on the Salons Direct website! Take a look now along with the rest of our professional hair care range.

Find more hair salon advice over on our blog…

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