The business of nails has evolved rapidly over recent years and the industry is set to expand further all thanks to advances in nail extensions and social media platforms such as Instagram. The #nails has alone amassed over 84 million pieces of content – a number that grows daily thanks to nail technicians, thriving salons and nail enthusiasts all sharing their creative nail art.
In today’s article, we look at the benefits of introducing a mobile nail service to your beauty salon business. Perhaps you’re a beauty salon owner with an interest in expanding your services into nails? Or you simply want to learn more about providing a mobile nail service? Whatever your position, there are a few things to consider.
The small print of offering a mobile nail service…
Before offering any kind of mobile service, we always recommend seeking professional advice. It’s very important you have considered the following points:
- Are you / is your technician fully qualified to practice?
- Is your business registered?
- Do you have the appropriate insurance?
- Are you setting up your business directly from home? Do you or your therapist have a trading permit?
- Has your home undergone a health and safety check?
When working with clients at either their home or your own, you need to be extremely vigilant with regards to health and safety.
Speak on the phone first…
We always recommend speaking to all clients on the phone before you meet them. For your own safety, take a friend or family member to assist you, or at the very least, wait in the car, particularly if it’s a client you’ve not worked with before. By having someone with you, you can easily raise their attention if you find yourself in a situation that makes you uncomfortable. And if you can’t take someone with you, always let someone know the address of where you will be and the time expectations of the treatment.
In a customer service role, dealing with DIFFICULT CLIENTS is, unfortunately, inevitable. You may find yourself in a challenging situation with a client, new or existing, and it’s important that in these situations you remove all emotion and try and be as diplomatic and as professional as possible.
How will you market your new service to attract clients?
It is hugely beneficial to use social media platforms such as Facebook, Instagram and Twitter to broaden your client reach, gain recommendations and most importantly, show off the fantastic work via before and after imagery and step-by-step videos. Discover our GUIDE TO SOCIAL MEDIA FOR SALON OWNERS where you will pick up some handy tips and tricks when it comes to marketing your salon through social media!
By operating a mobile nail service from your salon, you are expanding your business prospects and opening up your skillset to a wider pool of clients in a way that is convenient and helpful to them. We wish you all the luck with your new endeavour!
Time for more from Salons Direct: Brand Spotlight With Nails Inc | How To Attract & Retain Clients As A Mobile Hairdresser | Essentials That Every Mobile Hairdresser Needs In Their Kit