Setting up your own waxing business is an exciting prospect. Perhaps you’re newly qualified in waxing, and you want to be your own boss? Maybe you are looking to expand your existing beauty salon services to include waxing? In this guide, you’ll find a comprehensive step-by-step on setting up your own waxing business. We cover everything from finding clients to the costs involved with starting a waxing business and everything in between. 

How do I know if the waxing industry is for me?

Whether you are starting a waxing business from scratch, offering new waxing services in the salon, or doing waxing services a mobile treatment, the waxing industry is a thriving business. If you’re passionate about providing quality personal care services and helping to boost clients’ confidence, then this is the industry for you. At Salons Direct we understand that starting a new waxing business is never an easy prospect, especially in the wake of the pandemic, however, this shouldn’t deter you as Professional Beauty reported:


“71% of lockdown entrepreneurs continually plan to grow their revenue over the coming years, and 46% of new beauty business owners aspire for their business to become their sole source of income.” 


What qualifications do I need to be able to wax?

Whether you want to specialise in general body waxing or intimate waxing, you must have the correct credentials and training to start working with clients. There are many providers offering thorough training to learn how to wax. At Salons Direct, we offer a wide range of online training courses, including online courses for budding wax specialists. 

Just Wax Intimate Wax Online Training

This online training provides you with the skills and knowledge required to successfully perform an intimate waxing treatment using hot wax skills.

Theory: 3 hours estimated (self-paced learning)

Practical: 4 hours (9.30am-1.30pm or 2pm-6pm)

This course covers:

  • Skin preparation & correct client positioning
  • Intimate hot waxing procedure for underarm and bikini
  • Unique Just wax Multiflex waxing procedure for Hollywood and Brazilian techniques.



Related: A guide to using hot wax

Just Wax Essential Waxing Online Training.

This course is essential for anyone wishing to offer this very popular beauty treatment or to refresh their knowledge and improve waxing proficiency. The emphasis is placed on acquiring practical competence using Award-Winning Just Wax Warm Wax.

  • You will complete your theory in your own time and pace via an online learning portal.
  • Your practice will be completed Online via a LIVE webinar hosted by one of our educators.

Your ONLINE  training will cover:

  • Guided learning using strip and spatula waxing procedures of the full leg, bikini, underarm, brow tidy (not shaping) and upper lip.
  • Unique Speed Waxing Technique – half a leg in 4 minutes.



How to set up your own waxing business

1. Select a company name and define your brand

Choose a name that represents your skills or is unique to you. Incorporating the word waxing after your company name might be a good idea for potential clients to search for you and find you more quickly, for example, Emily Jones Waxing. It’s also worth giving some thought and consideration to your brand’s aesthetic such as your brand colours and logo. Do you want to give off a calming, natural vibe? Maybe choose earth tones such as biscuit and sage green? Perhaps you want a logo and colour scheme that is bold and bright using stand-out colours such as fuchsia pink? Whatever you decide, your brand image needs to be memorable

2. Register your business with HMRC

If you want to start your own waxing business, you can register your business with HMRC as a limited company. Head over to to find out more on how to do this.

3. Decide on what kind of clients do you want to attract

Whether your speciality is body waxing or facial waxing, what kind of client base do you want to build? You may want to work with female clients or males client depending on what makes you feel most comfortable regarding some treatments, such as intimate waxing.

4. Decide where you will base yourself

Are you considering adding a waxing service to your existing treatment roster? Or do you want to become a mobile therapist? You may also want to go down the ‘rent a room’ option. It is important to have enough space to carry out your waxing treatments successfully and hygenically.

What insurance do I need before I start my waxing business? 

Whatever type of waxing business you consider, you must ensure you have the correct insurance cover. Insurance is vital so that you and your clients have peace of mind that you can make a claim should something unexpected happen.

The different types of insurance to look into:

  • Public Liability Insurance

To cover you in an event in which a client has come to visit you at your home or salon, and they injure themselves.

  • Third-Party Property Damage 

To cover you if you are in a client’s home and you cause damage to their home, i.e. you spill hot wax on the carpet. 

  • Product Liability 

To cover you if you have followed all the correct procedures such as a patch test and checked the product usage guide, however, your client has had a reaction to the product and wants to make a claim.

  • Treatment Liability

To cover you in a situation whereby you have waxed an area of a client’s body, and they have a tear or graze. With treatment liability, you would be covered if the client is concerned about scarring.

How much should I charge for my waxing treatments?

We recommend looking at what your competitors in the area are charging for similar / the same services. This will give you a baseline on how much clients are willing to spend as every area/client demographic is different.

Here is a general guide on waxing prices…

Half leg £ 8:50 to £15:00

Full leg £11:50 to £22:00

Bikini £ 4:50 to £11:00

underarm £ 4:50 to £ 9:50

Lip or chin £ 4:00 to £ 7:50

Lip & chin £ 6:00 to £12:50

Eyebrow £ 5:00 to £ 8:50


How should I advertise my waxing business?

Social media is a fantastic way to broaden your client base, show off your fantastic work and attract new clients! Here at Salons Direct, we have curated a wealth of knowledge regarding how to use social media.

Read some of our handy social media guides:

We also recommend starting a loyalty scheme and incentivising clients who recommend you to new clients who then book in with you. This motivates your existing clients to get discounts, and it also helps build your client roster. Win! Win! You can also consider creating enticing ‘open for business’ promotions and discounts to attract clients to try your services.

Related: Ask the expert with Cynthia Chua, Ministry of Waxing


Buy all your waxing supplies from Salons Direct!

Once you have decided on the name of your waxing business, where your waxing business will be based and what kinds of clients you’d like to attract, it’s time to stock up on all your waxing supplies

Lotus Waxing Starter Kit With 500cc Heater



Exclusive to Salons Direct, Lotus is a bestselling brand tried and tested by industry professionals. The Lotus Waxing Starter Kit With 500cc Heater is everything you need to begin your waxing business. This value for money selection contains everything you need to provide your clients with a complete waxing treatment.

Kit Contains:

  • 1 x Honey Wax 425g
  • 1 x Tea Tree Creme Wax 425g
  • 1 x Wooden Spatulas (100 Pack)
  • 1 x Paper Strips (100 Pack)
  • 1x After Wax Lotion 500ml
  • 1 x Pre Wax Lotion 500ml
  • 1 x Equipment Cleaner 500ml
  • 1 x Heater 500cc

Contents are subject to change. An inner container is not included with this wax heater.

Lotus Honey Wax 425g 



The Lotus Honey Wax is a vegan-friendly wax that incorporates an oil-based resin with exceptional adhesive. This professional wax works well on tough and stubborn hairs whilst remaining gentle on the skin.


Related: Discover Lotus’ bestselling professional waxing range


Monuwax Double Wax Starter Kit with 500/1000cc Heate



 Offering all of the essentials, this fantastic set includes everything needed to offer both strip and hot wax salon treatments. 

The starter kit includes:

  • 1 x Double Wax Heater
  • 1 x True Blue Strip Wax 800g
  • 1 x Hot Wax with Plum 800g
  • 1 x Paper Waxing Strips (100)
  • 1 x Disposable Spatulas (100)
  • 1 x Scrub
  • 1x Skin Wash
  • 1 x Hand & Body Lotion
  • 1 x Aloe Gel
  • 1 x Ingrown Hair Serum


Time for more? 

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