Have you performed colour treatments with perfect technique and precision – you spent the time and effort to mix all of the required formulas accurately, blended, and then applied the colour faultlessly – for the results to be far from what you or the client expected?
Don’t worry, you’re not alone and the professional stylist is more than likely not to blame. Today, we’re here to explain why this might be happening, along with providing stylists with a game-changing solution.
Introducing the new L’Oréal Professionnel Metal Detox Collection. This incredible new range could be the answer you didn’t know you needed, as it’s specially designed for a problem you may not be yet aware of – metal.
Yes, metal. It’s often overlooked, but it can seriously impact the results of your lightening colour treatments – and not favourably. Read on to discover how metal could be affecting your work, and how the new Metal Detox range can help…
The breakthrough discovery
Metal in hair can lead to a ton of unpleasantries – including unreliable colour results through no fault of the stylist, along with excessive and avoidable breakage.
Metal Detox is the new amazing new disruptive haircare innovation regime, capable of successfully neutralising excess copper metals inside the hair to reveal true colour clarity, along with deep cleansing of the hair.
This incredible professional routine consists of only three easy steps – with no additional service time required.
The causes and consequences
Harmful metals can get into our water from pipeline erosion, resulting in our hair becoming exposed to these harmful metals. And unfortunately for our hair health – most pipes are made from copper materials.
What we’re trying to say is, it’s really up to us to protect our hair as best as possible to maintain the healthiest hair we can. The level of metal in hair can vary, and this will depend on the water quality where you reside, along with the hair porosity of each individual.
Of course, we all need to shower. After every single wash, metal particles can accumulate inside of the hair fibre. This then can result in excessive metal accumulation – this doesn’t pose any serious health risks, it’s just super bad for our hair.
During a professional colour job, whether you’re creating a balayage or other lightening service, when these metals come into contact with the oxidant you’re using – the increased chance of unexplained breakage can occur, along with unreliable colour results.
If you have had experiences like this, it could very well be because of the unavoidable metals in the water. But lucky for professionals, the new Metal Detox regime is now available to prevent this from happening during future colour treatments.
The game-changing ingredient
So, what’s the secret weapon in the Metal Detox formula? The answer is Glicoamine.
Glicoamine is the professional hero ingredient inside of the formula, which is a molecule small enough to get into and penetrate the inner hair fibres. This will then successfully act to neutralise and de-active harmful metals that have unavoidably seeped into the hair.
Once inside, Glicoamine will successfully neutralise metal wherever it is located: which is a real breakthrough for colour, balayage, and lightening services.
Directions for use
As we mentioned before, the Metal Detox regime only consists of three simple steps, and it’ll add no extra time to your service. These three steps include:
Start by neutralising the presence of metal before the colour service with the L’Oréal Professionnel Metal Detox Pre-Treatment.
Spray the L’Oréal Professionnel Metol Detox Pre-Treatment on dry hair from the tip, all the way up to the root. Apply 8 to 10 pumps on short hair and 15 to 20 pumps on medium to long hair, with the main focus being on the lengths.
It’s worth mentioning that this pre-treatment can be used with other colour and lightening brands.
Gently remove the presence of metal after the colour service with the L’Oréal Professionnel Metal Detox Shampoo.
Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam – and follow by rinsing. Depending on the client, shampoo either once or twice.
The L’Oréal Professionnel Metal Detox Shampoo is available in sizes 1500ml and 300ml.
Lastly, protect the hair fibres from any future metal deposits with the L’Oréal Professionnel Metal Detox Masque.
Apply the L’Oréal Professionnel Metal Detox Masque evenly onto shampooed and towel-dried hair. Leave on for 15 minutes, and then simply rinse thoroughly. Then continue to dry and style the hair as desired, now that the colour treatment is no longer compromised.
The L’Oréal Professionnel Metal Detox Masque is available in sizes 500ml and 250ml.
We hope that you enjoyed reading about this groundbreaking new haircare technology. The entire L’Oréal Professionnel Metal Detox collection is now available here at Salons Direct – so be on the safe side and be sure to order this incredible range for your salon today.