With a sharp focus on scalp care and the overall health of our hair, the ‘Skinification of hair’ is the latest trend coined by the beauty industry. You may have heard this term doing the rounds but need clarification on what it means to you as a salon professional and your clients. Alternatively, this article may be the first time you’ve encountered this new, trending phrase.
As a haircare professional, your clients may be leaning into the skinification of hair trend and looking to you for advice on improving their hair and scalp health through targeted routines and products. In this trend report, we will explain everything you need to know about the skinification of hair.
What is the Skinification of hair?
The concept suggests giving our hair and scalp the same TLC as we do our face and body. Skincare routines are typically created around a particular skin concern or goal. It was only a matter of time before the hair care industry followed suit by acknowledging that not everyone’s haircare requirements are identical.
In recent times, many salon professionals have also noted that their clients actively seek more in-depth knowledge regarding the health and condition of their hair and scalp. Clients also want to invest in the best hair care products to suit the specific needs of their scalp and hair type instead of using products that simply cater to the masses.
Why are clients choosing to create a more tailored approach to their hair?
Hair health is a significant factor that many clients are particularly interested in. This is especially the case since bond-building and deep-level repairing products such as OLAPLEX, and the Redken Acidic Bonding Concentrate have increased in popularity.
A spotlight on scalp health
Recently, a particular focus has shifted towards clients looking to improve the health quality of their scalps. After all, healthy hair stems from a nurtured scalp. In 2023 and beyond, clients will most likely seek products that actively benefit specific scalp concerns such as hair loss, thinning hair, dandruff and psoriasis.
And as this market expands, more and more hair care products are being specifically formulated with scalp health in mind to hydrate, help remove scalp buildup, and exfoliate dead skin.
Discover: Does your salon cater to people with hair loss?
Which are the best skincare ingredients for your hair?
The active ingredients and vitamins found in your client’s favourite skincare products are now being extended into their hair care products. Some core ingredients in the ‘Skinification of hair’ movement include Glycerin, Squalane and Hyaluronic Acid for intense hydration, Amino Acids for strength and resilience and natural ingredients such as JoJoba oil to help amplify shine.
Ceramides, also extremely popular in skincare products to help support the skin’s natural barrier system, are crossing over into haircare to have the same effect. You may also start to see other popular skincare ingredients, such as Keratin boosting Niacinamide, joining the ingredients roster in your favourite products as more brands adopt the trend.
Glycerin
Glycerin deeply moisturises the hair whilst helping to prevent breakage. Derived from plant oils or animal products, Glycerin is a humectant, which means it can pull in moisture from the air to help keep hair hydrated and healthy.
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The Redken Acidic Bonding Concentrate Intensive Pre-Treatment is a pre-shampoo rinse-out treatment that provides strength and repair in 1 use. It reinforces any weakened bonds to visibly repair hair’s strength from the inside & out* whilst improving breakage reduction for 2x stronger hair.***
Key Features
- Increased resilience*
- 14x smoother hair**
- Additional strengthening of hair fibres**
- 90% more conditioned hair
- 63% less breakage
- pH balancing acidic formula to bring hair back to a healthy range
- Citric Acid, an alpha hydroxy acid, helps reinforce weakened bonds.
*with continued use of acidic bonding concentrate intensive pre-treatment, shampoo and conditioner versus classic shampoo
**instrumental test on bleached hair vs Classic shampoo
***repeated grooming test on bleached hair. Pre-treatment + Acidic Bonding Concentrate shampoo and conditioner vs. Classic shampoo
Good to Know: The Redken Acidic Bonding Concentrate range contains Glycerin.
Salicylic Acid
Salicylic acid is often used on the scalp to help reduce itching, dry flakes and dandruff. It works by gently exfoliating the outer layer of the skin and uncovering a new layer whilst breaking down oils and sebum that build up on the scalp.
Professional haircare with Salicylic Acid
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The Matrix Biolage Hydra Source Shampoo helps to balance the moisture in the hair to leave it shiny, soft and nourished.
Squalene
Squalene has anti-dehydration properties and applies a soft film on the hair’s surface to help add extra shine and lustre whilst maintaining moisture.
Professional haircare with Squalene
Did you know that the OLAPLEX range contains Squalene?
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The OLAPLEX Salon Into Kit is a three-step process that helps prevent hair breakage and damage. This in-salon kit is ideal for pre or post-bleached hair to protect the hair during chemical services. It helps to lift blondes to a lighter level without damage.
Kit includes:
- 1 x Olaplex No.1 Bond Multiplier 525ml.
- 2 x Olaplex No.2 Bond Perfector 525ml.
- 1 x Measuring Funnel.
- 1 x Instructions.
Vitamin E
Vitamin E helps support healthy hair and scalp due to its natural antioxidant properties. Did you know that Vitamin E has been shown to increase capillary circulation in the scalp to aid hair growth?
Professional haircare containing Vitamin E
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The BondiBoost Pink Himalayan Detox Scalp Scrub helps to remove impurities from the scalp while rebalancing the scalp’s ecosystem to promote healthier, stronger hair.
Key Features:
- Buffs away dead skin cells unclogs pores and removes product build-up
- It contains natural exfoliant sea salt, stimulating green coffee and nourishing vitamin E to leave the scalp feeling cleansed and recharged.
Hyaluronic Acid
Hyaluronic acid, like Glycerin, is a humectant that pulls in moisture rather than repels it. Hyaluronic Acid reduces frizz and dryness, ensuring hair is smooth, glossy and shiny.
Niacinamide
Niacinamide helps improve the texture of hair that has been damaged by helping build keratin to improve the strength, resistance and texture of hair. It can also help alleviate a flaky scalp.
Discover L’Oreal Scalp Advanced
If you’re looking for a dedicated range of products to support your clients with the care of their scalp, take a look at L’Oreal Scalp Advanced, which addresses an oily scalp, dandruff and general scalp discomfort.
Anti-Oiliness
After only 1 use, up to 78% less scalp sebum and up to 24% more instant volume.
Discover the Dermo Purifier Shampoo and 2-in-1 Deep Purifier Mask.
The Serie Expert Scalp Advanced Anti-Oiliness Dermo Purifier Shampoo is a cooling gel-like formula that purifies the scalp and the fibre and removes residue, sweat and oil for a fresher and cleaner feel.
Key Features
- The targeted formula for oily scalps purifies the scalp and allow new cells to generate.
- Concentrated with 3% AHA.
- After one use, 78% less scalp sebum*.
* Instrumental test
The Serie Expert Scalp Advanced Anti-Oiliness 2-in-1 Deep Purifier Clay Mask is a versatile multi-usage clay to deeply unclog residue, sweat and oil.
Key Features:
- It can be used as a shampoo and a mask.
- Hair is left feeling lightweight and volumised.
- After only one use, up to 78% less scalp sebum*.
*Instrumental test shampoo and clay
Anti-Dandruff
Up to 100% visible dandruff removed and up to 72hr dandruff protection.
Discover the Dermo Clarifier Shampoo.
The Serie Expert Scalp Advanced Anti-Dandruff Dermo Clarifier Shampoo is a lightweight cream that gently clarifies the hair and scalp and removes dry and oily dandruff while calming the scalp.
Key Features:
- From the first application, up to 100% visible dandruff was removed*.
- Up to 72 hours of dandruff protection.
- Enriched with Piroctone Olamine, which is an antibacterial and antifungal active ingredient.
*Clinical test on 44 subjects, 3 applications per week.
**Clinical test.
Anti-Discomfort
After only 2 use up yo 83% more soothing and up to 49% hydration.
Discover the Dermo Regulator Shampoo.
The Serie Expert Scalp Advanced Anti-Discomfort Dermo Regulator Shampoo is a lightweight gel that gently cleanses the hair while soothing and calming sensitive scalps.
Key Features:
- Hair is left soft, radiant and hydrated.
- Enriched with Niacinamide to regulate and soothe.
- After 1 use, 83% soothing* and 49% hydrated, nourished hair**.
*Self-assessment on 32 subjects after application of shampoo, mask and hair drying.
** Instrumental test
The skinification of hair movement is a fantastic way to promote new services to your clients whilst exploring different brands and products that embrace this trend.
What do you think about this concept?
Is it something you will adopt?
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