Most of you have heard of the brand SHRINE for being the leaders in creative cosmetics and providing us with our cosmetic needs for festivals and parties. Known for developing a number of world’s first, former product developer, now Creative Director and Founder of SHRINE, Jenna Meek has taken the hair industry by storm and launched yet again, another world’s first that will blow you away.

DROP IT is a highly pigmented solution of dye drops; packaged in sustainable packaging and can be used time and time again. The beauty of DROP IT is in its key features and becoming one of the most up and coming products in the industry.

After two years of extensive research in the industry and working closely with many professionals, Jenna and her team launched DROP IT.

DROP IT: WHY and WHAT is it good for?

DROP IT was an idea that derived from many unsuccessful attempts of using at home hair dyes. After working in the creative industry for years, a home hair colourant was a frequent purchase of Creative Director’s Jenna to get herself ready for a big event or festival. However, after many unsuccessful transformations, frustrated in the results and feeling guilty from the waste of plastic purchased, Jenna decided to consult her hair stylist.

Jenna turned to her hair stylist to express the frustration of the product but also why she has not come out with the desired result she wanted. Her stylist informed her of the ongoing battle industry professionals face when clients take to home hair kits and the continuous cycle of ‘fixing’ the mess.

This is what formed DROP IT.

For many stylists, it is their goal to maintain their clients hair in the best condition whilst providing them with the dreamiest results and for most, the creative aspect is always exciting. SHRINE wanted to design a product which would bring that creativity and excitement back into hair, whilst allowing the client and stylist to work together on ensuring they can have salon quality hair.

DROP IT is the answer.

With up to 200 drops of dye in one 20ml bottle; the drops are simply added to any conditioner or treatment and applied onto the hair for 10 minutes. If you haven’t already jumped at this, we will explain why this is the next best thing to stock in your salon…

Shrine Drop It Hair Drops Kit Hot Pink

Shrine Drop It Hair Drops Kit Hot Pink 2

Get Creative with SHRINE!

SHRINE is a colourist’s dream. With 7 core colours, use your creativity to meet your clients’ requests to create an array of enviable shades by mixing your desired number of drops to achieve your perfect shade. With the mixed tone true to colour, this is the easiest transformation..


Salons Direct has just introduced the latest SHRINE shade – silver! You can perfect your clients icy blonde hair, give them edgy grey tones or just cancel out yellow and brassiness.


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Whether you have a last minute hot pink request or pastel peach; SHRINE’s 20ml bottles will provide you with endless applications and an array of colours from just 7 small bottles, with just a 10 minute development time. After all, good things come in small packages…


We know how important your clients’ journey is once they have left the salon; the experimental client is always the biggest challenge. DROP IT will allow you to continue your clients salon quality hair at home… whether you provide them with a pre-mixed bottle of the colour or allow them to purchase a full size bottle, there will be no more emergency appointments and nothing but good hair days.


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Don’t just take our word for it…

After a successful year of launch; SHRINE has since partnered with some of the industry’s best stylists.

One of their most loved partnerships has been with CANDY SALON @candy_hairart and working with salon owner, Amy.

Amy and her team have recently come across DROP IT and haven’t looked back since; from in store displays, collaborative content creation days and some serious salon insights; Amy and her team have been true ambassadors for the brand and here’s why…

“We’ve always known and loved the brand here at CANDY; but after Jenna reached out to us regarding DROP IT, we wanted to be sure this product was right for us and our clients and the results we achieved, blew us away….

The product’s simplicity is something not to be overlooked, you can create endless colours and creations from 7 small bottles; the colours, don’t bleed, the consistency is a dream to work with and mixes with other treatments, toners and colours so well; it really is a stylists dream”

@hellsbells, Helen from @millionhair_and_beauty salon, has quickly become a brand ambassador.

“DROP IT has changed up the game! I have saved so much money from using permanent colour to neutralise stained semi colourants! This is amazing when I’m mixing colours to create a perfect shade for my clients.I am completely obsessed!”

SHRINE are now working with many professionals worldwide to continue their collection and even bring out a specific range for salons.

Shrine Drop It Rainbox Kit

Try the SHRINE DROP IT Rainbox Kit in your salon – get creative with all 6 colours!

There is currently 20% off all of the SHRINE range online at Salons Direct, so don’t miss out on testing the product!

Share your feedback and thoughts with [email protected] – SHRINE would love to hear from you!

Discover more professional hair colour at Salons Direct