Wella

From high-contrast shades of blonde and cool combinations of tonal browns to dreamy romantic pastels and optimistic, bright pops, the season’s big trend is COLOUR BLOCKING. Colour blocking has been a strong trend in fashion, home furnishings, makeup...

As a professional hairdresser, we understand that you are spoilt for choice when it comes to choosing products for your kit. You can, however, always rely on the tried and trusted brands such as Wella Professionals. Here, we'll take a look at the toning...

The BlondorPlex Cream Toners are the latest hair colour innovation from Wella Professionals. This new dedicated blonde toning solution allows hair care professionals to achieve shiny, healthy-looking hair for their clients in record time.

Here are some...

When it comes to achieving beautiful blonde hair, one obstacle that often holds clients back is the requirement of bleach. The fear of damage has led many to compromise their hair goals. But here's a secret: your clients can go blonde without bleach...

As a hair professional, offering balayage as a colour service can be a great way to stay on-trend and satisfy your clients' demands for natural-looking, sun-kissed highlights.

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Balayage is a French word that means "to sweep,"...

Take a look at KP: POP, the latest creative campaign shared by the team at Wella Koleston. Keep reading as we learn more about the inspiration behind the campaign and how to create 4 of these showstopping, vibrant looks as well as how you can incorporate...

Daisy Goord has been in the hair industry for over 10 years. Daisy is a blonde colour specialist based at her salon, Daisy Goord Salon in Plymouth and is well known for her foils & 1-day transformations. Daisy is OBSESSED with the Wella Professionals...

With more clients embracing their natural grey hair, here at Salons Direct, we are delighted to stock a new  range that is ideal for those clients looking to ramp up their naturally grey hair with a refreshed and stylish silver hue.

True Grey by Wella...

Here at Salons Direct, we’re excited to introduce you to the new Wella Colour Fresh Masks!

Wella Professionals have really raised the bar with this exciting new collection. Suitable for both at-home and in-house salon use, the Wella Color Fresh Mask...

As one of our bestselling products, we were excited to hear that the Wella Koleston Perfect range has undergone an innovative revamp that has the whole hair industry buzzing.

Incorporating game-changing new colour technology, the impressive new formula...