Wella Professionals

We are continually excited by fresh and innovative salon interiors that not only give clients a more holistic experience when undertaking hair treatments, but also push the boundaries when it comes to interior design concepts.

This month our salon spotlight...

With more clients embracing their natural grey hair, here at Salons Direct, we are delighted to stock a new  range that is ideal for those clients looking to ramp up their naturally grey hair with a refreshed and stylish silver hue.

True Grey by Wella...

With more and more clients looking to enhance their natural or coloured hair, without damage, many colourists are turning to high-quality glosses to help maintain colour, shine and health. Infinity is a long-lasting colour glaze with zero lift and zero...

Daisy Goord has been in the hair industry for over 10 years. Daisy is a blonde colour specialist based at her salon, Daisy Goord Salon in Plymouth and is well known for her foils & 1-day transformations. Daisy is OBSESSED with the Wella Professionals...

Take a look at KP: POP, the latest creative campaign shared by the team at Wella Koleston. Keep reading as we learn more about the inspiration behind the campaign and how to create 4 of these showstopping, vibrant looks as well as how you can incorporate...

As a hair professional, offering balayage as a colour service can be a great way to stay on-trend and satisfy your clients' demands for natural-looking, sun-kissed highlights.

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Balayage is a French word that means "to sweep,"...

When you ask your client what shampoo they use on their immaculately cut and coloured hair, you might sometimes feel like crying at the answer! Considering clients are willing to pay to have you make their hair look its best, it can be surprising to...

As a professional hairdresser, we understand that you are spoilt for choice when it comes to choosing products for your kit. You can, however, always rely on the tried and trusted brands such as Wella Professionals. Here, we'll take a look at the toning...

From high-contrast shades of blonde and cool combinations of tonal browns to dreamy romantic pastels and optimistic, bright pops, the season’s big trend is COLOUR BLOCKING. Colour blocking has been a strong trend in fashion, home furnishings, makeup...

Here at Salons Direct, it is our job to bring you the latest innovations from your favourite professional salon brands to ensure you never miss a beat regarding the newest launches.

Today, we'll be looking at Wella Illumina permanent hair colour and why...