Ready to give your clients the freshest, most in-demand nail looks of the year? We’ve gathered 2025’s most viral nail trends to help you stay ahead of the curve.
Think dreamy textures, soothing hues, and designs that will have your clients swooning.
Butter Nails: Soft, Creamy & Chic
If you haven’t had a client ask for this yet… it’s coming. Butter nails are the new neutral. This soft yellow shade gives off a warm, luxurious feel without being loud. It flatters every skin tone and pairs perfectly with a glossy finish.
Try this look with...
Glitterbels Hema Free Builder-Bel Gel 17ml Everlasting Love
Glitterbels Chrome Crazy Powders
Magnetic & Mesmerising
Magnetic polish is back with a vengeance and we’re loving it! The cat eye effect creates a multidimensional shimmer that moves with the light. It's captivating, classy, and super satisfying to watch develop under the magnet.
Try this look with...
The GelBottle Inc Daisy Dukes Cat-Eye
Milky BIAB: Clean, Classy & Timeless
Clients are still loving the milky mani moment. Sheer shades like almond milk or strawberry milk bring that effortless elegance your minimalist clients are after.
Try this look with...
The GelBottle Inc Snow BIAB™ 20ml
Lavender Milk: Soft Lilac Meets White Gloss
This is a cooler, creamier cousin to the classic milky nail. Lavender milk nails offer a whisper of lilac that’s perfect for spring/summer sets or anyone loving soft pastels.
Try this look with...
Dali Artistic Meringue GRO Gel Xpress GROXMER 10ml Builder Gel
Hibiscus Florals: Tropical Vibes on Tips
Floral nail art isn’t new, but this year it’s going tropical. Bright hibiscus designs add a bold, beachy pop of colour perfect for summer holidays or festivals.
Try this look with...
Your favourite ultra-pigmented art gels + dotting tools + a fine detail brush.
The GelBottle Inc 19 BIAB™ 20ml
Glitterbels Gel and Art Rainbow Brush Set x 6 Brushes
Glazed Doughnut Nails: Still Going Strong
Thank you, Hailey Bieber. The glazed chrome trend is showing no signs of slowing down, and now it's going beyond neutrals. Think frosty pinks, lilacs, and icy blues.
Try this look with...
The GelBottle Inc Dolly BIAB™ 20ml
Matcha Latte Nails: Green’s New Groove
Soft, swirly greens are having a matcha moment. Whether it’s swirl art or French tips, matcha-inspired nails are fresh, calming, and just a little earthy.
Try this look with...
The Clean Girl Aesthetic: Forever Favourite
Simple. Sleek. Glossy. The “clean girl” manicure is your go-to for clients who want low-maintenance elegance. Think milky nude, minimal nail art, and a high-shine finish.
Try this look with...
3D Nail Art: Playful, Bold & Totally Custom
Texture is taking over! Think 3D flowers, droplets, raised patterns, and more. It’s a perfect upsell for special occasions like weddings, festivals, or even a fun self-care splurge.
Try this look with...
The GelBottle Inc Clear 3D Studio Gel 5ml
Pastel Tips: A Sweet Twist on the French
Modern Frenchies are going soft and subtle with pastel tips. Swap out the classic white for lemon, peach, mint, or lilac for a dreamy seasonal upgrade.
Try this look with...
Final Tips for Salon Owners & Nail Techs
Keep these trending shades and tools stocked when clients see it on social, they’ll want it tomorrow.
Post your versions of these looks on Instagram and tag the products you used great for cross-promotion and attracting trend-savvy clients.
Ask your clients during consultations if they’ve seen any recent nail trends they love!
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