INNOluxe is transforming the way professionals approach hair health. The brand’s advanced treatments and complementary at-home products are designed to repair, protect, and condition hair, leaving it exceptionally strong, soft, and radiant.
Since launching in 2015, INNOluxe has gained a loyal following among salon professionals around the world. Its Global Brand Ambassador, Sophia Hilton, credits INNOluxe with making possible the bold, show-stopping looks she’s renowned for, showcasing the brand’s ability to combine creativity with uncompromising hair integrity.
Their Science - Advanced AminoBond Technology
Their Advanced AminoBond Technology blends together lots of approaches into one uniquely thorough answer to protecting and repairing hair.
It targets each area of damage with the specific size of protein it needs most, protecting, softening and thickening each strand.
It creates connections between the proteins and adds extra crosslinks to form a superstrong network of bonds.
It adds a conditioning shield that weaves its way in and around every fibre, adding even more protection and condition.
Meet the products
ReBond V3
Advanced AminoBond technology penetrates right to the hair’s cortex and builds a superstrong network of sulphur bonds, strengthening hair from the inside out.
- Creates anti-break strength
- Locks in colour
- Boosts curl retention
- Protects against scalp sensitivity
Balance Plus V3
Balance Plus V3 consolidates and builds on the impressive work of ReBond V3. It creates even more strength and elasticity, and builds up resistance to heat and other stresses.
- Rebuilds elasticity
- Locks in colour
- Protects from heat with no build-up
- Adds fullness & shine
Balance Plus PLATINUM
All the benefits of Balance Plus V3 with intense purple toning to neutralise warm blondes.
- Cools warm blondes
- Rebuilds elasticity
- Protects from heat with no build up
- Adds fullness and shine
FBR
Each application of FBR prepares your clients' hair for all colour transformations, ensuring all colours penetrate evenly and promoting colour longevity.
- Combats cysteic acid damage caused by chemicals and physical stress
- Strengthens and restores weakened hair
- Ensures colours penetrate and saturate more evenly, leaving hair resilient, vibrant and beautiful
- Combats metals
Elixir V3
Enjoy the luxurious feel of INNOluxe for longer with Elixir V3, their highly-concentrated leave-in treatment and prep cream.
- Builds anti-break strength
- Enhances elasticity, gloss and shine
- Head activated repair
- Use wet or dry
Mistify
Mistify lets you treat your client’s ‘naked’ hair during balayage, highlights and root applications. No more separate colour and Stand-Alone treatments for these clients. Instead, Mistify lets you apply exactly the right concentration of ReBond while your client’s colour gets to work.
Purify
Super gentle, pre-treatment shampoo, prepares hair perfectly for an INNOluxe Stand-Alone treatment.
- pH 6-7
- Gently raises cuticles
Foam V3
A pre-diluted, super-concentrated version of ReBond V3. It allows you to treat your clients to a relaxing experience with minimal time at the basin.
- Creates anti-break strength
- Locks in colour
- Boosts curl retention
- Fabulous client experience
The Saved Range
Extra nourishing, extra luxurious, and extra smart at enhancing and prolonging colour. Plus, it leaves hair irresistibly shiny, silky smooth, and deeply nourished.
The Platinum Range
The Platinum range neutralises yellow and orange tones with intense blue and purple pigments, in-salon and at home. Plus, it’s packed with nourishing ingredients for strong, soft, and super shiny blonde hair.
The Calm Down Range
This powerful anti-bacterial, anti-fungal, and anti-inflammatory formula soothes irritation, combats flakes, and nourishes every strand. More than just a quick fix, it’s a long-term commitment to scalp and hair health.
Shop INNOluxe here!
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