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Did you know that L’Oréal Professionnel discovered the origin of dull hair: progressive melanin loss? This led them to create Dia Color, the first 92% natural-origin demi-permanent hair colour to reverse the effects of melanin loss! Get ready to experience…
Read moreWhen you ask your client what shampoo they use on their immaculately cut and coloured hair, you might sometimes feel like crying at the answer! Considering clients are willing to pay to have you make their hair look its best,…
Read moreiNOA stands for Innovation, No ammonia, and the much-loved permanent hair colour formula has come a long way since it first launched over a decade ago and it is now BETTER than ever. Let’s find out what’s new… What are…
Read moreWe catch up with Johnnie McKinnon from L’Oreal Professional to learn more about their latest Dialight release. Having a limited range of shades can be challenging, especially in toning, as you can never predict how the hair will lift, the…
Read moreWe caught up with Nicola Chamberlain of L’Oreal Professional to learn more about the French glossing technique showing the perfect partnership between Majirel and Dialight. “So…Why are Dialight and Majirel the perfect partners? Like bread and butter, gin and tonic…
Read moreWith more and more professional salon brands putting sustainability at the forefront of their business agenda, here at Salons Direct we love to see what our favourite brands are doing to support more sustainable initiatives. Here we take a look…
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