Loved by It-List colourists worldwide for its A-list results, Redken Shades EQ is the original iconic demi-permanent liquid gloss. Formulated with Wheat Amino Acids Shades EQ’s acidic formula helps deliver mirror-like glossy shine and is perfect to gloss, refresh, tone & correct with no lift in as little as 20 minutes!

Let’s be honest, your busy clients want fast, fuss-free treatments and we know how tricky it can be to squeeze in a grey coverage top-up without throwing off your whole day.

That’s where Wella Professionals

Calling all colourists and hair artists! There’s a new game-changer in town, and it’s about to take your toning services to the next level.

Say hello to the Danger Jones Artistic Toners, the latest must-have in your colour toolkit.

Whether

It's time to elevate your blonding skills with Redken Shades EQ – because creating the perfect blonde is more than routine; it’s an art.

Whether you're aiming for icy blonde, strawberry blonde, golden blonde, or any shade in between, Shades EQ has got you covered.

Today's clients want to switch up their looks and express every shade of their personality without damaging their hair. The new mix-and-tone Schwarzkopf Chroma ID Express Bonding Color Masks are ideal for those clients looking for a low-commitment,

Did you know that L’Oréal Professionnel discovered the origin of dull hair: progressive melanin loss? This led them to create Dia Color, the first 92% natural-origin demi-permanent hair colour to reverse the effects of melanin loss!

Get ready to experience the revolutionary

Re-imagine demi-permanent hair colour as you know it! Here at Salons Direct, we are delighted to stock the demi-permanent hair colour innovation from Schwarzkopf Professional.

Hair colour has

Here at Salons Direct, it is our job to bring you the latest innovations from your favourite professional salon brands to ensure you never miss a beat regarding the newest launches.

Today, we'll be looking at Wella Illumina permanent hair colour

Look no further than Indola Color Style Mousse for a unique temporary direct dye range. The Color Style Mousse is perfect for clients seeking a low-commitment hair transformation in just one easy step.

With plenty of benefits, this innovation from Indola provides unlimited services,

The hairdressing world has shifted in recent years thanks to the meteoric rise of hair bond builders entering the market.

 Bonding systems have not only revolutionised hair