It's time to elevate your blonding skills with Redken Shades EQ – because creating the perfect blonde is more than routine; it’s an art.

Whether you're aiming for icy blonde, strawberry blonde, golden blonde, or any shade in between, Shades EQ has got you covered.

The hairdressing world has shifted in recent years thanks to the meteoric rise of hair bond builders entering the market.

 Bonding systems have not only revolutionised hair

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What is Redken Shades EQ Gloss?

Loved by It-List colourists worldwide for its A-list results, Redken Shades EQ is the original iconic demi-permanent liquid gloss. Formulated with Wheat Amino Acids Shades EQ’s acidic formula helps deliver mirror-like glossy shine and is perfect

Expensive blonde hair is one of 2022's most sought-after hair colours. We've seen celebrities, including Selling Sunset's Chrishell Stause, Jennifer Lopez and Margot Robbie all embracing luxurious and expensive-looking blonde hair that is full of lustre, depth and dimension. 

We can certainly see expensive blonde hair sticking around for some time, and we guarantee that your clients will be keen to try out this stunning blonde look. So to help you get ahead of the trend, the professional team at Redken have created a helpful guide on how to create the perfect expensive blonde hair using their signature Liquid Color range.

What Is Expensive Blonde Hair?​

Expensive blonde is a soft contrast colour technique that is inspired by the glass-skin skincare trend. Expensive blonde hair is an ultra-glossy multi-dimensional blonde colour that leans upon multiple shades of blonde for a tonal look. Depending on your chosen technique, expensive blonde hair can be achieved with foils or balayage highlights. 

What Does Expensive Blonde Hair Look Like?

Expensive blonde

Blondes are always a client favourite! Dimensional looks are trending, with low-lighting and root smudges a must-have to create the lived-in looks that are taking over on Instagram!

However, no blonding look is complete without the perfect hair toner. That’s why here at Salons Direct we are loving the NEW

Blonde hair trends are shifting and it's time for you to tackle them. Here, the Redken team explain how to achieve the perfect 'Greige' hair colour.

Over the past year, there has been a shift in client demand for icy, ultra-cool blonde tones to balanced, luminous and natural finishes. Searches for ‘Ash Gold’ on Google

For your clients, damaged and dry hair can be among their biggest hair care concerns. After all, hair is easily damaged due to bleaching, highlighting, or excessive heat treatments. So, if your clients have demanding hair types and dryness and damage are the most common complaints, here's how you can use

Do you have clients with dry and damaged hair who are looking for an instant healthy hair transformation? Now your clients can bond in one simple step for instantly healthy-looking hair after every wash with the New Acidic Bonding Concentrate

In Spring 2022, we will see the iconic 90’s Golden Blonde return. In the last 12 months, there has been a 350% rise in Google searches for “Honey Blonde Hair”.  Warm blondes are back! And if

Are your clients one of the 62% concerned with darkening and dulling of their blonde hair? The business of blonde hair continues to evolve, with new formulations and blonding techniques entering the market all the time. Here, the experts at Redken