The months of January and February typically hit hair and beauty salons hard as clients begin to tighten their belts after the frantic festive period and the winter party season.

With this in mind, it is important to nail down your business strategy over this crucial two-month period to avoid unnecessary salon downtime and loss of profit that makes meeting your overheads more difficult.

With Christmas 2024 right around the corner, it is time to think about trimming up your salon and getting ready for the festive frenzy that is the Christmas party season.

The lead-up to Christmas and the New Year is undoubtedly a hectic time as salon businesses across the country become a hive of activity, with clients wanting to look their very best during the festive party season.

As a salon owner, there is no better time to latch on to this tremendous

Is your salon fully booked up over Christmas? The festive season is just around the corner, and it's the perfect time to ramp up your salons marketing game! With holiday parties, gatherings, and family events filling up your clients' calendars, everyone wants to look their best. This is your chance

Calling all hair and beauty pros! It’s time to step up your marketing game and turn your attention to TikTok and Instagram Reels.

We know a thing or two about leveraging these powerful social media platforms

In 2024, our society is more aware of gender equality and diversity than ever before. The key pillars of a successful salon business include adaptation, innovation, and progression and aligning your salon business as a forward-thinking and inclusive business is critical for its future success. 

Summer wedding season is an incredibly busy and important time for the salon industry. It is also a fantastic time to attract new clients through your doors, extend your service offering and increase your profits.

If you market your salon successfully during the wedding season, your salon's footfall will likely increase vastly, which may benefit business all year round.

The rise of artificial intelligence has already reshaped and transformed many industries, from healthcare to finance. As a salon professional, you may be wondering how you, too, can utilise AI tools to grow your salon business, whether you are a freelancer or a salon owner.

Welcome to the ultimate guide on everything you need to know about AI, including some of the AI tools that are

In today's digital age, social media platforms such as Instagram, TikTok and Facebook

Social media and online salon marketing can do wonders for your salon business as these efforts allow you to quickly and easily showcase your fabulous work to a wider audience which may, in turn, attract new clients to try out your services!

We have, however, all heard about the ugly side of social media,