The lead-up to Christmas and the New Year is undoubtedly a hectic time. Salon businesses across the country become a hive of activity, with clients wanting to look their very best during the Autumn/Winter party season.

As a salon owner, there is no better time to latch on to this tremendous retail opportunity to boost your takings as both new and existing clients start pouring into your salon for their pre-Christmas party treatments and services.

It is essential to start now by planning your Christmas retail strategy. Prepare in advance by stocking up on the most popular Christmas gift sets to ensure that you don’t miss out on this profit-boosting opportunity.

 

Our top tips on merchandising your Christmas retail stock…

Christmas tree and lights

1. Create a designated Christmas area

Create a designated Christmas retail area that is separate from your regular merchandising area. You don’t want to overwhelm clients with too much ‘Christmas’ as soon as they step into your salon. Be mindful that some clients may be coming in to escape from it. 

2. Stock up now!

Make sure you have enough stock to last you the season. Gift packs tend to sell out quite quickly from suppliers, and you don’t want to end up with a sparse-looking retail area by December and miss out on those last-minute sales.

3. Create an eye-catching Christmas window display

We recommend displaying your gift packs in your window to capture any passing trade. Make your presentation look appealing and festive, you’ll be surprised how many walk-ins you could get with people popping in to pick up last-minute hair or beauty presents.

4. Host an in-salon Christmas event

If you are hosting a Christmas event in the salon and budget permits, put on some drinks & nibbles and encourage clients to bring along friends. You can take this opportunity to sell gift vouchers for treatments and services and show off your Christmas product range. Never held an event before? Check out our guide: How to hold a client event in your salon.

5. Get your pricing right

Remember to stock gifts at different price levels when putting together products to retail as a set or selling ready-made Christmas gift packs. As a guide, £5-£15 is a reasonable price range for stocking filler presents, £20-£30 for larger gift sets, and £50 and above is a reasonable price for more extravagant sets.

Related: Christmas promotional ideas for your salon

Looking for the perfect gift packs to delight your clients?

We stock a fabulous range of Christmas salon gift sets for you to add to your retail area. With something for all budgets and with stand-out packaging, why not try boosting your retail revenue with some of these bestselling gift packs and products from Salons Direct?

Olaplex Hair Repair Treatment Kit

Product shot of OLAPLEX hair repair treatment kit in purple box

 

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During the Christmas party season, your clients will undoubtedly be getting their glam on and styling their hair in various looks, from glamorous waves to sleek updos.

The Olaplex Hair Repair Treatment Kit focuses on repairing and rejuvenating every strand and is ideal for hair that has been constantly styled during the Christmas party season. Whatsmore, this set is perfect for clients with bleached, coloured or damaged hair as it works to rebuild broken bonds and protect hair from damage like breakage and split ends. Olaplex is always a fantastic retail offering; we know your clients will love this set.

Kit includes:

  • 1 x Olaplex N°0 Intensive Bond Building Hair Treatment 155ml.
  • 1 x Olaplex N°3 Hair Perfector 100ml.
  • 1 x Olaplex N°4 Bond Maintenance Shampoo 100ml.
  • 1 x Olaplex N°5 Bond Maintenance Conditioner 100ml.

 

Discover: Everything you need to know about OLAPLEX

 

NAF! Stuff Cuticle Oil 30ml

Product images of the NAF cuticle oils that are in the range

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Smaller ‘add-on’ items are ideal for merchandising on top of your reception desk as a last-minute point-of-sale bonus. The NAF! Stuff Spiced Apple Cuticle Oil 30ml and the NAF! Stuff Salted Caramel Cuticle Oil 30ml are both festively scented to get your clients in the mood for Christmas. Not to mention ideal for helping them grow long and strong nails whilst keeping the skin around their nails moisturised. 

STYLPRO Make-Up Brush Cleaner Mermaid Gift Setproduct Image of stylPro makeup brush cleaner mermaid gift set

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Stylpro Make Up Brush Cleaner Mermaid Gift Set cleans and dries makeup brushes in less than 30 seconds. Makeup brushes are a breeding ground for bacteria, causing breakouts and skin irritation, so this helpful tool will ensure your client’s makeup brushes are properly cared for, making them last longer and work more effectively.

Gift Set Includes:

  • 1 x Mermaid STYLPRO device.
  • 2 x Glossy Black STYLPRO Makeup Brushes.
  • 1 x Recyclable STYLPRO bowl.
  • 8 x Flexible silicone collars.
  • 1 x 150ml STYLPRO Makeup brush cleanser.
  • 1 x Instructions.
  • 2 x AAA batteries.

Related: Tools Every Professional Makeup Artist Needs In Their Kit With STYLPRO

 

Color Wow Glass Hair Bundle

Color wow product bundle shot

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Hair treatment gift packs are perfect for clients looking to treat themselves or fellow hair and beauty lovers this Christmas. The Color Wow Glass Hair Bundle features some products that may be familiar to those on TikTok such as the Color Wow Dreamcoat. The set has been created to give hair a sparkling shine to get a blinding mirror-like result.

Kit Contains:

  • 1 x Color Wow Dream Coat 200ml
  • 1 x Colour Wow Pop + Lock Hair Gloss Finish 55ml
  • 1 x Color Wow EXTRA Mist-ical Shine Spray 162ml

Related: 10 Viral TikTok Products Hair & Beauty Professionals Can Buy From Salons Direct

Lash FX SuperLash Gift Set

Product shot of LashFX SuperLash Gift Set

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For clients who love their fluttery last extensions, the Lash FX SuperLash Gift Set ensures your clients or their family and friends will be able to care for their eyelash extensions at home, all whilst promoting the growth of healthy, new lashes.

Git Set includes:

  • 1 x Build Me Up, Black Mascara.
  • 1 x Style Me Up, Clear Gloss.
  • 1 x Foaming Lash Cleanser.

Bonacure Repair Rescue Christmas Box by Schwarzkopf

Product shot of the Bonacure Repair Rescue Christmas Box by Schwarzkopf

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The Bonacure Repair Rescue Christmas Box by Schwarzkopf gently cleanses and conditions damaged hair and help to restore the inner hair strength and elasticity without overburdening. This is perfect for clients or your client’s family and friends looking to nurture their damaged hair that requires some serious TLC.

Box Contains:

  • 1 x Bonacure Repair Rescue Shampoo 250ml
  • 1 x Bonacure Repair Rescue Spray Conditioner 250ml
  • 1 x Bonacure Repair Rescue Treatment 200ml

Shop Christmas sets at Salons Direct

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Looking for more salon tips for the Christmas party season?

Brushes & Combs Every Hairdresser Needs For Christmas Party Season | Is Your Salon Ready for Christmas Party Season? | Top Electrical Hair Tools for Stunning Party Season Styles

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