The lead up to Christmas and the new year is undoubtedly a hectic time. Salon businesses across the country become a hive of activity with clients wanting to look their very best during the high fever of the Autumn/Winter party season.

As a salon owner, there is no better time to latch on to this tremendous retail opportunity to boost your takings as both new and existing clients start pouring into your salon for their pre-Christmas party treatments and services.

It is essential to make sure that you plan your retail strategy effectively and execute it efficiently. Prepare in advance by stocking up on the most popular Christmas gift sets to ensure that you don’t miss out on this profit-boosting opportunity.

5 ways to merchandise your Christmas retail stock…

1. Create a designated Christmas retail area separate from your regular merchandising area. You don’t want to overwhelm clients with too much ‘Christmas’ as they step into your salon – Be mindful that some clients may be coming in to escape from it. 

2. Make sure you have enough stock to last you the season. Gift packs tend to sell out quite quickly from suppliers, and you don’t want to end up with a sparse looking retail area by December, missing out on those last-minute sales.

3. We recommend having your gift packs on display in your window to capture any passing trade. Make your presentation look appealing and festive, and you’ll be surprised how many walk-ins you could get with people popping in to pick up last-minute hair or beauty presents.

4. If you are having a Christmas event in the salon, if budget permits, put on some drinks & nibbles, and encourage clients to bring along friends. You can take this opportunity to sell gift vouchers for treatments and services, as well as show off the Christmas product range you have on offer. 

Discover: How to hold a client event 

5. When putting together products to retail as a set or selling ready-made Christmas gift packs, remember to stock gifts at different price levels. As a guide, £15 is a reasonable price for stocking filler presents, £30 for larger gift sets, and £50 is a reasonable price for more extravagant sets.

Looking for the perfect gift packs to delight your clients?

We stock a fabulous range of Christmas salon gift sets for you to add to your retail area. With something for all budgets and with stand-out packaging, why not try boosting your retail revenue with some of these bestselling gift packs and products from Salons Direct.

Olaplex Hair Rescue Kit 2021 Pro Holiday Kit

 

Shop Now

During the Christmas party season, no doubt your clients will be getting their glam on and styling their hair with many different looks from glamorous waves to sleek updos. The Olaplex Hair Rescue Kit 2021 Pro Holiday Kit is a limited edition set that focuses on repairing and rejuvenating hair and is ideal for hair that has been constantly styled during the Christmas party season. This gorgeous set will also look fantastic on your retail stands thanks to its eye-catching, festive packaging.

Set Features:

  • 1 x Olaplex No.0 Intensive Bond Building Hair Treatment 155ml.
  • 1 x Olaplex No.3 Hair Perfector 100ml.
  • 1 x Olaplex No.4 Shampoo 30ml.
  • 1 x Olaplex No.5 Conditioner 30ml.

NAF! Stuff Spiced Apple Cuticle Oil 30ml

Shop Now

 

Smaller ‘add-on’ items are ideal for merchandising on top of your reception desk as last-minute point of sale bonuses. The NAF! Stuff Spiced Apple Cuticle Oil 30ml and the NAF! Stuff Salted Caramel Cuticle Oil 30ml are both festively scented to get your clients in the mood for Christmas not to mention, ideal for helping your clients to grow long and strong nails, whilst keeping the skin around their nails moisturised. 

NAF! Stuff Salted Caramel Cuticle Oil 30ml


Shop Now

Color Wow Smooth & Sexy Party Hair Holiday Kit

Shop Now

Hair treatment gift packs are perfect for clients looking to treat themselves or a fellow hair and beauty lover this Christmas. The Color Wow Smooth & Sexy Party Hair Holiday Kit is a great option for anyone with dull hair that is desperate for some extra TLC. 

Kit Contains:

  • 1 x Color Security Shampoo.
  • 1 x Color Security Conditioner.
  • 1 x Dream Coat Supernatural Spray.

Lash FX GlamLash Gift Set

https://www.salonsdirect.com/lash-fx-glamlash-gift-set

Shop Now

For client’s who love their fluttery last extensions, the Lash FX GlamLash Gift Set ensures your clients or their family and friends, will be able to care for their eyelash extensions at home, all whilst promoting the growth of healthy, new lashes.

Git Set includes:

  • 1 x Volume Up Black Mascara.
  • 1 x Grow Me Up Lash Serum.
  • 1 x Foaming Lash Cleanser.

Olaplex Healthy Hair Essentials 2021 Retail Holiday KitOlaplex Healthy Hair Essentials 2021 Retail Holiday Kit

Shop Now

OLAPLEX is always a popular salon retail opportunity. The Olaplex Healthy Hair Essentials 2021 Retail Holiday Kit is expertly designed to repair, strengthen, hydrate, and protect hair. Featuring 4 hero OLAPLEX products, this set is the perfect introduction to OLAPLEX products.

Gift Set Features:

  • 1 x Olaplex No.3 Perfector 100ml.
  • 1 x Olaplex No.4 Bond Maintenance Shampoo 100ml.
  • 1 x Olaplex No.5 Bond Maintenance Conditioner 100ml.
  • 1 x Olaplex No.7 Bonding Oil 30ml.

Discover: Everything you need to know about OLAPLEX

Shop Now

For bleached and colour treated blonde hair, the Matrix Unbreak My Blonde Strengthening Giftset is designed to nourish colour and protect bleached hair to make it look and feel stronger and healthier.  

Giftset Includes:

  • 1 x Unbreak My Blonde Shampoo 300ml.
  • 1 x Unbreak My Blonde Conditioner 300ml.
  • 1 x Miracle Creator 20 30ml.

Color Wow Big Bombshell Party Hair Holiday Kit

Shop Now

Give the gift of glamorous party hair prep with the Color Wow Big Bombshell Party Hair Holiday Kit. This is an excellent set that your clients can gift to others, or keep for themselves as a Christmas party season pick me up. 

Kit contains:

  • 1 x Color Security Shampoo.
  • 1 x Color Security Conditioner.
  • 1 x Xtra Large Bombshell Volumizer.

Looking for more salons tips for the Christmas and party season?

Find more on our blog…

Brushes & Combs Every Hairdresser Needs For Christmas Party Season | Is Your Salon Ready for Christmas Party Season? | Top Electrical Hair Tools for Stunning Party Season Styles