Did you know that the L’Oreal Absolute Repair Molecular range is designed to restore strength, elasticity and movement by rebuilding the molecular structure of hair? That’s right, this innovative new launch from L’Oreal is now available to buy at Salons Direct!

Here’s what senior educator at L’Oreal Professionals Jonnie McKinnon has to say about the new range…

Hair becomes damaged from heat styling, chemical treatments, harsh brushing, and environmental stress, weakening its structure and causing breakage. Signs can include split ends, dryness and frizz, brittle texture, dull appearance, and excessive breakage.

The Original Absolute Repair has always done an incredible job at resurfacing and strengthening dry and damaged hair, but our advanced laboratories have discovered breakthrough formulas that can actively repair very damaged hair with unique, patented technologies and formulations that are active on a MOLECULAR level.

Repair 2 years of damage in one use*.


L’Oreal Absolute Repair Molecular offers Deep penetration – no superficial coating!

The key features of L’Oreal Absolute Repair Molecular

Repairs up to 89% of the hair molecular structure

✅ Concentrated with up to 8% of peptide units.

✅ Clinically proven molecular regeneration in 1 use.

✅ Restores 100% original strength & elasticity.

✅ Up to 95% more fibre suppleness.

✅ Instant Transformation, Stunning Fragrance.

✅ 2% Peptides and 5 Amino Acids.

How to use the L’Oreal Absolute Repair Molecular system

Step One: Wet the hair and section down the middle

Step Two: Apply ABSOLUT REPAIR MOLECULAR MOLECULAR Concentrated Pre-Treatment


The Serie Expert ABSOLUT REPAIR MOLECULAR Concentrated Pre-Treatment is a fast-absorbing transparent solution that provides long-lasting repair.

Key Features:

  • Immediate and extreme detangling.
  • Restores strength and elasticity.
  • Perfect for damaged and very damaged hair types.


Step Three: Shampoo and lather until a rich foam has been obtained.



Serie Expert ABSOLUT REPAIR MOLECULAR Shampoo is an ultra-caring and luxurious cleansing cream that strengthens and repairs high fibres.

Key Features:

  • High concentration of actives to re-create peptides.
  • Restores strength.
  • Hair is nourished, softer, smoother and shinier.


Step Four: Rinse thoroughly

Step Five: Apply the Rinse Off Serum



Serie Expert ABSOLUT REPAIR MOLECULAR Rinse-Off Serum is a jellified liquid that transforms into a light foam when in contact with water to help hair restore strength.

Key Features:

  • It contains a high concentration of actives to re-create peptides.
  • Adds body and volume to hair.
  • Supple and soft results.

How to use it

  1. 2-3 pumps per section.
  2. Distribute evenly from lengths to ends.
  3. Pro Tip: For very dry hair, apply from roots to ends.
  4. Work the rinse-off serum through the hair for 1 to 2 minutes.
  5. Rinse thoroughly.


Step Six: Leave in Mask




The Serie Expert ABSOLUT REPAIR MOLECULAR Leave In Mask is a serum in cream that deeply repairs, strengthens and protects hair fibres.

Key Features:

  • Fast absorbing.
  • Protects hair against heat.
  • Less Frizz and more manageable hair.

How to use it

  1. Pump once for each section.
  2. Distribute evenly from lengths to ends and leave in.
  3. Blow dry the hair.


*Instrumental test on the fibre macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.


Shop L’Oreal Absolute Repair Molecular at Salons Direct

Discover the Salons Direct blog, your trusted source for industry news, product releases, how-to guides and more!

You may also enjoy…

The best curly hair products for your salon

The Impact of Different Types of Water in the UK on Hair Health | A Hairdresser Guide

Elevate Your Salon Business using AI Tools like ChatGPT.


Follow Salons Direct on Instagram

Watch Salons Direct on TikTok