There’s no doubt that barbering services have come a long way since barbershops merely offered men a simple short back and sides. And as the business of barbering continues to grow and develop as an industry, it’s no surprise that some barbershop owners want to expand their service offerings and capitalise on new revenue opportunities.
If you want to innovate within your barbershop, then you’re in the right place, as here at Salons Direct we love to give you food for thought when it comes to new ideas. In today’s article, we’ll be discussing how to innovate within your barbershop in 2019 whilst discussing the new services that will attract new clients to your business, as well as work as upsell opportunities for existing clients.
Introducing male grooming treatments to your barbershop…
As stated in this article from The Guardian, as the male grooming industry continues to grow, there is increased demand for male brow and beard threading as well as lash tinting.
According to The Guardian “The modern male groomer no longer sees women-centric treatments such as threading and eyebrow tinting as taboo”. Threading is the perfect add on service that can complement other salon services such as hair cuts, colouring and beard grooming.
If this is a relatively new service you’ll be offering in your barbershop, utilise social media to advertise your grooming services whilst educating clients on what to expect. Ensure that you take plenty of pictures of the client’s ‘before and after’ to encourage other prospective clients to book in. If you have space and a qualified technician in your salon, you can also look into including spray tanning services for those clients looking for a golden glow. Here at Salons Direct, we stock a fantastic range of spray tanning equipment and tents.
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Offering spa treatments in your barbershop…
Spa treatments are an often overlooked area in barbershops. But we don’t know why, because men love pampering too! If you have a qualified beauty therapist working with your salon business, why not offer ‘pick and mix’ service whereby clients can choose from a range of different spa treatments for a set price. For an example of ‘pick and mix’ services to complement more traditional barbering services, you could introduce head massages, facials, manicures and pedicures!
Make sure you’re vocal about all of the extra services you offer …
It really is simple, clients will only come to your barbershop if they know that there’s something there for them. If you’re not shouting about it, they won’t know what you offer. Be sure to advertise all of your barbershop services, both old and new in the salon, and online via your social media profiles. We also recommend running periodic special offers for new clients to try new services as well as recommend friends.
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