Elizabeth Daisy’s salon might be recognised mostly by its Instagrammable floral interiors – but, it’s the service offered inside that really counts.
For this month’s Salon Design of the Month, we head inside Glam By Elizabeth Daisy to find out how this hair, makeup, bridal and beauty business has grown into something really special…
How did Glam By Elizabeth Daily begin?
Glam by Elizabeth Daisy opened its blossom pink door for the first time on the 9th November 2019. The business was originally founded six years ago, when I was entering a new chapter of life, but also arriving at somewhat of a crossroads; both as a newlywed, and also having just reached the end of a difficult three years with a debilitating health condition.
Since the diagnosis, life as I knew it had been put on hold due to countless operations, hospital appointments, and an overall lack of independence or opportunity to make plans for the future.
So, when the end was in sight, I was left with a hunger for fulfilling my life, and making up for what seemed to me, like lost time, by turning my ‘dream job’ into a reality.
I was career driven, passionate about business, and a real ‘people-person’. But more than that, I wanted to give every woman something they deserved, something I had struggled to feel in those three years of having ill health…a sense of self-confidence and beauty.
How did you decide upon the aesthetic of the salon?
I’ve always been a lover of all things interior design (Home Sense is my self-confessed happy place!). I’m forever ‘Pinning’ inspiration from anything and everything that appeals to me with the ‘Fabulous factor’; from floral installations to high fashion window displays, pretty city patisseries to lavish décor styling.
I wanted to combine elements from all of the inspiration I’d found to create a unique and insta-pretty space. A true GLAM land for all ladies to experience and be eager to share on Instagram..
Related: Tips for Making Your Salon ‘Instagrammable’
The design process was personal. I hand-sketched (with good old-fashioned pencil and paper) everything in my ‘ideas’ book from the exterior to the interior, and then worked with some talented and trustworthy tradesman, from carpenters and upholsterers, to decorators and tilers, in order to bring the GLAM vision alive.
How do you stand out from your competitors?
In an industry that has become highly saturated, it’s so important to stand out from the salon crowd. At Glam by Elizabeth Daisy, there’s a team of talented girl bosses that now work along myself to represent all things originality, which include our service, salon décor, and skill.
We are all proud to demonstrate our enthusiasm towards delivering a level of customer service like no other!
The salon offers escapism for many of our clients; a safe place where you can laugh, cry or vent your frustrations with no fear of judgement. Our ethos is to empower women by making them look and feel the best version of themselves when walking out of our pretty pink door…and that is why we are so much more than just a salon – we are a salon sisterhood.
“We are so much more than just a salon – we are a salon sisterhood”
How important would you say social media is to your salon business?
I think social media is such a powerful platform when you run a salon business. It provides you with a fabulous (and free) opportunity to ‘open the door’ to potential new clients, as well as keep your loyal and existing clients in the know about any exciting announcements, showcase your portfolio of work, and develop as a brand.
My aim through Glam by Elizabeth Daisy’s social media is to both inspire and influence, whilst also projecting a positive and healthy message about beauty.
How do you keep up to date with the latest industry trends?
I’m forever inspired by other industry-leading artists, as well as new and upcoming creatives. As a huge fashion-lover, I’ve always paid close attention to seasonal trends through reading monthly glossies like VOGUE and ELLE. I also read blogs, scroll through Pinterest, and stream catwalk shows online to discover what the next must-have trend will be.
However, as influential as trends can be, it’s important to understand that there is a time and place for them. It’s important to consider whether they are truly wearable and complimentary on the client you have in your chair.
What do you think makes a successful salon?
One word…service.
You can create the most insta-pretty salon space that girls are queuing around the block to experience; but, if they walk through that pink door and fail to receive a service that doesn’t meet the ‘wow!’ expectations that the interior offers…the salon will be more of a flop than it will be fabulous.
Related: 5 Tips for Nailing Your Salon Instagram Strategy
What advice can you give to others wanting to open a salon?
Starting a business and opening a salon is hard work, but it’s also incredibly rewarding. Do everything with passion and pride; from the treatment you deliver, the customer experience you provide, to the standard in which your floors are swept to….remember to always take pride and demonstrate passion to meet and exceed your customer’s expectations.
What can we expect from you in 2020 and beyond?
In November we’ll be celebrating our first full year in salon (with cake and fizz of course!), so our focus is to maintain our superb salon service standards, grow as a brand, along with expanding the team, and introducing new treatments in order to meet all of our clients’ needs.
Keeping the salon interior fresh, fun and fabulous with seasonal window displays, (keep an eye on our GLAM ‘gram to spot our next pink, furry or feathered feature) and other GLAM surprises. We think this is essential to entice new customers through our pretty pink door, but also excite our existing client base.
As for the future…the world is our GLAM oyster!
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