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Brand Spotlight, Hair

Spotlight On Salon Electricals: ELCHIM

Becoming the first Italian company to produce hair dryers exclusively for professional use, ELCHIM, which stands for ‘Elettro-professionali Chiminello’ was founded in Milan by brother and sister duo Egle and Riccardo Chiminello. For the last 72 years, the brand has…

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Brand Spotlight, Hair

Redken New Pro Packaging

One of our bestselling product lines has undergone quite a transformation. We’re beyond excited to spread the word far and wide across the hair industry!  Salons Direct is happy to introduce you to the new and improved Redken! As you…

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