Making sure you get the right furniture in your salon is important. Your furniture and decor not only set your salon’s identity, atmosphere and ambience; it can also impact on revenue generation too. Salon Furniture can do wonders in attracting new customers and making existing ones feel at ease and relaxed. Equally, if the wrong choices are made, your interior can repel clients and even affect staff performance, as this blog post will explain.
When Furniture Becomes a Salon sore point
As we say, poorly selected salon furniture will annoy customers and could potentially harm your business, this example from Nergish Wadia- Austin of the PHAB Standard really demonstrates this point. Nergish tells us that when verifying a salon’s application to the PHAB Standard, she asked the salon’s customers opinions on the salon.
Nergish found that ..
“Customers sang the salon’s praises; 16 of them made sure to mention the waiting room chairs were distinctly uncomfortable. Further investigation revealed that some customers even avoided booking two treatments in a row so they would not have to spend 15 minutes in the uncomfortable chairs. We passed this info on to the salon owners who bought comfier chairs that improved the atmosphere, let the customers know and enjoyed increased levels of multiple bookings”.
Salon furniture can also influence staff performance. Shoddy furniture, a poorly placed reception desk, lack of storage or inaccessible shelves are all bugbears that can grate on your staff’s nerves, affect their performance and inhibit the customer service offered at your salon. Even worse is when an awkward piece of furniture becomes so impossible to work around, the salon works around the ill-fitting item.
How to Avoid Making a Furniture Faux Pas
Don’t try and take a short cut with your furniture. Although it may seem like getting salon furniture on the cheap is a good way of cutting costs, it will cost you more in the long run. To avoid leaky backwashes, ripped salon chairs and faulty hydraulics, invest in quality furniture from a brand you can trust.
To avoid the issue of furniture not fitting your salon, the best advice is to find out the items dimensions, recreate it with a cardboard box and try and navigate around it on a busy day to ensure it won’t be a problem when you get the real thing.
Investing in Your Retail Area
We talked about the business benefits of having a vibrant salon retail area in a previous article. A great retail area is a fantastic way of putting more money through the till. If you get the look right look with some quality retail furniture, you can expect to see an instant return on your investment.