Schwarzkopf Professional has always been dedicated to empowering professional colourists across the globe, and today is no different. Introducing the new and improved – Schwarzkopf Professional IGORA ROYAL.
Available at Salons Direct, Schwarzkopf Professional has revamped its flagship colour brand IGORA ROYAL – one of the most iconic ranges in the professional hair industry.
So without further ado, let us get you acquainted. Read on to discover everything you need to know about the new and improved Schwarzkopf Professional IGORA ROYAL range…
About IGORA ROYAL
Schwarzkopf Professional has set the standard with their IGORA ROYAL colour brand for over sixty years. IGORA ROYAL showcases a new look streamlined portfolio with the same high-performing formula that professionals know and love.
The IGORA ROYAL collection continues to empower professionals across the industry and remains the expert name synonymous with colour.
The collection is tried and trusted by millions of colourists around the world, thanks to the high-performing, high-achieving and reliable range, backed up by relevant education and salon services.
IGORA ROYAL has recently undergone a complete re-stage. This brings the popular brand into a new decade – with modernised, sustainable packaging and simplified range assortments. But don’t worry, the well trusted and high-performing formula remains as good as ever.
IGORA ROYAL re-stage
Schwarzkopf Professional truly supports you as a colourist, which is why their brands, such as IGORA ROYAL, create an empowering circle of mutual trust for you as a professional partner to learn and grow. The re-stage continues to fuel creativity and confidence.
Schwarzkopf Professional understands that colour is the backbone of business for hairdressers and salons around the world.
IGORA ROYAL’s new streamlined portfolio is specially designed to simplify and improve everyday challenges, with a whole new world of reliable colour creativity and the same high-performing trusted formula.
Key benefits include:
- True-to-tuft and even colour results.
- Reliable and luminous colour results.
- Innovative vibrant shades with up to 70% coverage.
- Natural shades with 100% coverage.
- Utmost reliability of colour performance.
- Ultimate colour retention.
- Holistic portfolio to perform every colour service.
Schwarzkopf Professional has pioneered the way in the hair industry, truly caring about producing sustainable products for professionals – and the redesign of the IGORA ROYAL collection is no exception.
Schwarzkopf Professional strives “to do more with less” when it comes to their global footprint. Each of the new colour lines uses a minimum of 92% recycled materials.
That saves around 350 tonnes of virgin aluminium, along with 340 tonnes of virgin cardboard, and 80 tonnes of virgin plastic a year. Schwarzkopf Professional continues to show the entire industry that you really can do more with less.
The extensive IGORA ROYAL portfolio has been condensed down from 13 ranges to five.
The range has created intuitive sub-groups (totalling 143 different shades), all featuring a brand-new logo and front-of-pack performance seals per subrange.
- IGORA ROYAL Core
The iconic red block packaging remains for the core collection, with a sharpened assortment of IGORA ROYAL’s Fashion Lines being absorbed into the assortment.
IGORA ROYAL Technical Lines:
- IGORA ROYAL FASHION LIGHTS.
- IGORA ROYAL HIGHLIFTS.
- IGORA ROYAL ABSOLUTES.
- IGORA ROYAL SILVER WHITES.
We hope you’ve enjoyed reading about the full Schwarzkopf Professional IGORA ROYAL range at Salons Direct. Tag and share your amazing creations with @schwarzkopfprouk and @salonsdirect, using #BeIGORA and #IGORAROYAL to be in with the chance to have your work shared.