Here at Salons Direct, we’re excited to introduce you to the new Wella Colour Fresh Masks!

Wella Professionals have really raised the bar with this exciting new collection. Suitable for both at-home and in-house salon use, the Wella Color Fresh Mask can colour the hair into an array of vibrant shades – whilst also working as a deep moisturising treatment simultaneously. 

We’re so excited to get you up to speed with this brand new product range, as it’ll perform near miracles on your clients! Read on to discover everything you need to know about Wella Color Fresh masks…

About Wella Proffesional

On the rare chance you haven’t heard of Wella Professional, we’ll provide you with a small introduction. Wella’s journey began in Germany and has been a firm industry leader for just over 140 years.

Wella Professional is an all-rounder in the hair industry, specialising in professional colour, hair care, and also styling ranges. 

Wella Professionals are single-handedly responsible for some of the most innovative hair products in the game. Their products are specially designed for professional and salon use, complementing the talent of practitioners to create amazing results for decades. 


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What is the Wella Color Fresh Mask?

The Wella Color Fresh Mask collection is a temporary colour depositing moisture mask. Yep, it does both! 

The salon standard formula provides the hair with deep nourishment, whilst also fully restoring moisture back into the hair. Your clients will be left with fully revitalised hair that’s stronger than ever, with a silky and supple finish. 

While all of this is happening, the mask is also depositing colour into the hair. Depending on the look you want to achieve, it can either revive an existing colour job to its former glory or completely transform hair into a new colour. 

The Wella Color Fresh Mask treatment only takes 10 minutes to complete and can be used in both professional settings and at home. This is the perfect product to recommend to your clients if they require a top-up in between professional colour appointments.

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What can the Wella Color Fresh Mask do?

The question is, what can’t the Wella Color Fresh Mask do? 

As all professional hairstylists will know, repeat colour treatments can take the life out of hair – leaving it dull and prone to breakage. 

One of the most innovative and unique features of the Wella Color Fresh Mask is that it’ll allow your clients to achieve and maintain an amazing and vibrant colour – without any additional damage being done to their hair. 

The Wella Color Fresh Mask will also leave hair ultra-glossy, with a rich and lustrous colour finish. The temporary colour deposit is full of vibrance, and it fades true-to-tone and evenly –  so you’ll never have to worry about inconsistent messy colour streaks again. 

Because the formula is deeply nourishing, the Wella Color Fresh Mask is completely safe to use weekly on hair. So, it’s perfectly suitable to recommend your clients to use this product regularly. This way, the professional salon colour can be maintained for much longer.  

Key features of the Wella Color Fresh Mask range include: 

  • Zero damage to hair. 
  • Temporary refresh of vibrant colour. 
  • Removes brassy yellow tones from blonde hair. 
  • The colour fades evenly throughout the hair.
  • Formula enriched with avocado oil for optimum nourishment.
  • Silicone free.
  • Cruelty-free.
  • Delightful fragrance. 

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What options are available? 

At Salons Direct, we have a range of vibrant Wella Color Fresh Masks available. This includes Blue, Mint, Pink, Red, Rose Blaze, and many more. Be sure to check our stock regularly, as this collection sells out fast. 


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How to use 

We got in contact with one of our experts, Daisy Goord. We’ve attached footage from our Instagram live collaboration to show you a step-by-step guide on how to make the most out of the Wella Fresh Color Mask.


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Here’s what else Daisy Goord had to say about the Wella Color Fresh Mask collection:

 “Color Fresh Masks have become a huge part of mine and my clients’ at-home hair routine. Gone are the days of using drying toning shampoos, now we can tone our hair and deep condition at the same time.”

Wella Color Fresh Masks – Shop now. 

“Color Fresh Masks have a colour for any and every situation! Whether you want a pop of pink for a festival, want to keep your blonde icy, or keep your brunette rich and glossy, there is a shade for everyone. I’ve been using the masks more and more on my clients in the salon. It’s so nice to be able to offer a service that adds colour/tone and deep conditions at the same time. The feedback from my clients has been amazing” 

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We hope you’ve enjoyed discovering what the Wella Color Fresh Mask collection is all about. Don’t forget to check out the full range here at Salons Direct, as this fantastic collection sells out fast. 

Shop the Wella Color Fresh Mask range at Salons Direct now.  

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