Matrix Food For Soft

Introducing Matrix ‘Food For Soft’, which provides 7x more moisture and up to 72 hours of softer hair. The range includes the Food For Soft Shampoo, Food For Soft Conditioner and Food For Soft Oil Serum, all of which feature two key ingredients for optimal hair hydration.

💧 Hyaluronic Acid attracts moisture and is suitable for all hair types.

🥑 Avocado Oil is lightweight and locks in moisture.

This innovative 3 step routine will transform your client’s hair from lacklustre and parched to vibrant, supple, and incredibly glossy!

Everything you need to know about Matrix Food For Soft 👇🏼


What causes dry hair?

Dry hair can be caused by a variety of factors, both external and internal. Some of the most common causes of dry hair include…

1. Lack of Moisture

This can be due to environmental factors, such as exposure to sun, wind, and dry air, as well as excessive washing or the use of harsh hair products that strip the hair of its natural oils.

2. Overwashing

Washing hair too frequently or using harsh shampoos can strip away the natural oils that keep hair moisturised.

3. Heat Styling

Regular use of heated styling tools like hair dryers, straighteners, and curling irons can damage the hair’s cuticle and lead to dryness.

4. Chemical Treatments

Chemical treatments such as colouring, perming, and relaxing can weaken the hair’s structure and cause dryness.

Get 7x more moisture with this brand-new hydrating haircare system from Matrix

“65% of UK Women say haircare is just as important to them as skincare”.

If you’re interested in the concept of skincare ingredients inspiring haircare, take a look at our previous post on everything you need to know about the skinification of hair.


“+160% search for Avocado Oil benefits for hair” 🥑

Avocado Oil is brimming with essential fatty acids, vitamins, and antioxidants that assist in nurturing and moisturising parched, fragile hair. It penetrates deeply into the hair shaft, delivering profound hydration and reinstating moisture equilibrium while aiding in the restoration of damaged hair and the prevention of potential breakage.


“+120% search for ‘Hyaluronic Acid Hair Products” 💧

Hyaluronic Acid functions as a humectant, attracting moisture from the environment and trapping it within the hair fibres, leading to enhanced hydration and heightened elasticity. This potent ingredient aids in reinvigorating and preserving moisture within the hair, lessening dryness and creating a glossy look.

Your Recipe for Hair Hydration with Matrix Food For Soft

Step 1

Hydrating Shampoo




Moisturises, cleanses and removes excess oils.

✅ Doesn’t strip necessary moisture.

The Matrix Food For Soft Hydrating Shampoo is a hydrating shampoo that cleanses and removes debris and excess oil to transform for touchable soft results with extra shine instantly.

Step 2

Detangling Hydrating Conditioner



✅ Replenishes hydration in dry and brittle hair. 

💡Pro Tip: Squeeze hair before using and leave in for 2 minutes. 

The Matrix Food For Soft Detangling Hydrating Conditioner leaves hair hydrated and smooth with a soft finish and extra shine. Achieve Frizz-free, less porous hair.

Step 3

Multi-use Hair Oil Serum



✅ Heat Protection up to 450 degrees Celsius. 

💡Pro Tip: Use 3-5 drops on dry hair and more on wavy hair. 

The Matrix Food For Soft Multi-Use Hair Oil Serum is a leave-in treatment that helps to seal in hydration to each hair strand for shiny, smooth results.


Who is it for?

Food For Soft is for all dry hair.

What are the benefits?

The Food For Soft range is vegan and contains no animal-derived products.

What’s in the range?

A shampoo and conditioner, and a multi-use hair oil serum.



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