The hair and beauty world is always innovating and keeping on its toes. Whether it’s the most fashionable hair style or the latest hero ingredient to slather on our skin, clients are sure to be coming to you to achieve the latest trends.
So, what is on the beauty treatment menu this year that you should prepare for? Take a look at these seven beauty trends you could incorporate into your salon offering to stay on the frontline in 2019…
1. Salons with Instagramability
The world of hair and beauty has a perfect partner in Instagram. Who doesn’t love showing off their stunning new hair colour or sassy nail art online? Adding some Insta-factor to your salon design is one way to lure in clients. Stand-out interiors will make you instantly recognisable in salon chair selfies, as well as adding a USP to your beauty treatment experience.
Our Salon Design of the Month series has plenty more inspiration.
2. Environmentally Friendly and Vegan Treatments
It no news that Veganism is big news. Whether it’s on your plate or in your beauty case, animal and environmentally-friendly products are becoming a big draw – look up hashtags #passonplastic and #waterlessbeauty to see how you can join the growing number of eco-conscious beauty lovers. Offering vegan hair products in your salon is a good move for ensuring everyone can enjoy your services.
You can find suitable products in this blog post: Is Your Salon Vegan Friendly?
3. The Natural Glow
After the year of the contour, natural looking skin is the trend many makeup artists are perfecting in 2019. As more people begin celebrating their real #no-filtered skin, makeup looks are trying to capture that glowy just-woke-up-like-this look. To do this, a good base is essential, making rejuvenating skincare and facials a beauty treatment of choice for many. Inclusivity is also a hot topic, so if you are a MUA, be sure to have plenty of shades for personalising to every skin tone.
4. Holistic Treatments
Self care, wellbeing and spirituality are all making their way into skincare regimes – jade roller, anyone? Adding in some aromatherapy or massage into a hair or beauty treatment is a good way to offer your clients a little extra treat. If you don’t have the resources for this, offering a herbal tea, infused water or even a smoothie will go far in adding to your clients’ experience. Alternatively, how about inviting local practitioners for special expert treatments in your salon?
5. Creative Colouring
Unicorn hair, mermaid hair, prism hair… hair has gone totally fantastical in the past couple of years, and the colour craze isn’t going anywhere! Creative colouring is set to continue as a hot beauty treatment in 2019, with lilac being one of the most popular shades – Pinterest searches for lilac hair rocketed by 1077% in the past year! All these dye jobs can take their toll on hair condition though, so be sure to offer treatments that keep clients’ hair as healthy as possible.
6. Dip Powder Nails
Gel polish move over – there is a new type of manicure everyone is clawing for. Dip powder nails are said to last longer than a gel manicure as well as offering a gorgeous opaque finish. You can also create some stunning effects, from glossy glitters to stylish ombre looks. Dip powder nails are another Pinterest favourite, with searches up 442% in the last year – probably because the process is so satisfying to watch! However, they can be damaging to nails, so make sure you remove them gently.
7. Bold Brows
Eyebrows have long been a sign of the times. Since super thin brows have long been old news, clients will be looking for bold and bushy brows that still look groomed. The ‘boy brow’ is already making waves, while fluffy, brushed up brows that keep a natural shape are also key to looking wide eyed.
Looking to up your beauty treatment offering for 2019? Shop everything you need at Salons Direct now!
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