From brand founders to salon owners, hairstylists to beauty therapists, the salon industry is absolutely brimming with remarkable women who are expanding the limits of creativity and driving trends forward.

As a business championing women in the salon industry here at Salons Direct, we want to take a moment to applaud their outstanding achievements!

Join us as we celebrate four women-owned brands in the hair and beauty space for International Women’s Day 2024 (and every day!)


“As a business owner in the professional hair & beauty industry, I am honoured to celebrate International Women’s Day, recognising the invaluable contributions and achievements of women in our industry and beyond.” 

– Valerie Roberts, Co-Founder of the Salons Direct Group.


Working within our family business, our role as female leaders has not just been about defining its future, but also embracing how women play such a pivotal part in our industry.

It’s also lovely to celebrate the amazing women that work for us and appreciate the resilience and vision that each one brings! We are very fortunate to have some absolute super stars in the making – all of whom are women! ” 

– Danielle Jones, Managing Director, and Gemma Langman, Communications and Events Manager.

Celebrating Female Entrepreneurs in the Salon Industry!

From innovative product developments to groundbreaking salon concepts, these female entrepreneurs have redefined standards and inspired countless others to pursue their passions in the industry.

Let’s meet the visionaries, trailblazers, and leaders who continue to drive positive change and inspire the next generation of salon professionals. 👇

Color Wow

Gail Federici founded the multi-award-winning Color Wow brand in 2013. Since then, celebrities, hairstylists, and influencers have continued promoting Color Wow.

The brand’s loyal client base includes high-profile figures such as Kim Kardashian, Gigi Hadid, Molly Mae, and Ariana Grande.

Color Wow Founder Gail Federici


“Step into Gail’s office and you’ll find Navy Seal quotes about “Never giving up” and Winston Churchill images to inspire her resolve.” 

Now, one of the leading brands in the hair care industry in the UK and US, their bestselling Dream Coat, went viral on TikTok for protecting hair from frizz and humidity for up to 72 hours, making it a game-changer for those struggling with unruly hair in humid conditions.

Gail’s Color Wow journey…

Having spent over four decades in the realm of hair care and earning numerous accolades within the beauty industry, Gail has continually spearheaded the creation of groundbreaking products.

From pioneering the first anti-frizz solution, Frizz Ease, during her leadership at John Frieda Hair Care to introducing our revolutionary anti-humidity formula, Dream Coat Supernatural Spray, Gail’s innovations have reshaped the industry landscape.

Color Wow’s Hero Products




Discover: The TikTok Sensation: Which Color Wow Dream Coat is best for your clients?

Danger Jones


“Reframing your mindset an create an openness tonew ideas, possibilities, and remove boundaries. For example, instead of saying I can’t do that, say I haven’t done that yet.”

– Alexis Thurston, Co-Founder and Chief Product Officer for Danger Jones.

Alexis Thurston, Co-Founder and Chief Product Officer for Danger Jones

Co-founded by Alexis Thurston, the Danger Jones brand is a line of semi-permanent hair colour shades that promise vibrancy and a beautiful fade every time.

The Danger Jones brand offers premium formulations in a sophisticated packaging design. The brand consistently prioritises in-person education and advocates for independent education, no matter the expense.

Alexis’ Danger Jones journey…

How long have you been in the industry?

30+ years as a stylist, 13 years as a salon owner, and eight years as a product creator.

The Danger Jones inception and journey so far…

Danger Jones launched just ten months ago; we’re already in 23 countries. Our rapid growth is not just because of the awesome products we create but also because our belief system and values resonate with so many in the stylist community.

We understand the stylist community and what they need because we are part of it.

We believe the beauty industry is ripe for disruption in a positive way, and we’re here to make a lasting impact.

What do you love about working in the industry?

I’ve found that the beauty industry is a very creative space to be in. You’re surrounded by artists and stylists who are generally happy, open-minded people, welcoming to others, and love to connect with their clients and as a community.

I see myself as a connector, someone who enjoys cultivating and unifying a global beauty community, who likes to disrupt the status quo, and who loves making cool shit with fabulous people. I’m exactly where I’m supposed to be.




Related: Introducing Danger Jones: The New Player In The Hair Colour Industry

Dali Artistic


Nobody is you, and that is your power.

-Emily Ferguson, Founder of Dali Artistic

Emily Ferguson, Founder of Dali Artistic

Created by nail expert Emily Ferguson, the current Dali Artistic lineup features multiple gel polish ranges, including the HEMA Free range, which features 225 shades!

Emily’s Dali Artistic Journey…

With 15 years of experience as a nail technician and now a mum of two children, my journey in the beauty industry has been colourful. I started off as an employed beauty therapist before switching to a self-employed full-time nail technician, as nails were always my passion.

My nails quickly became very popular, and I was soon fully booked. Within a few months, my Instagram presence began to grow, and I have had many opportunities to work on reality stars’ nails. Just last year, the BBC invited me to do the nails for Eurovision 2023 in Liverpool, which was a fantastic experience, and I got to use all Dalí products.

How did you get the brand to where it is today?

Since its launch in May 2022, Dalí has experienced continuous growth and success with each passing month. Our primary focus is promoting our products through social media channels and engaging with our customers.

We take great pride in our exceptional customer service, which, coupled with the superior quality of our products, has played a significant role in shaping Dalí into the thriving brand it is today.




Check out Everything you need to know about Dali Artistic HEMA Free GRO GEL XPRESS.




“Anything worth doing, is worth overdoing.”

– Annabel Maginnis, Co Founder of Glitterbels.

Annabel Maginnis co-founder of Glitterbels

In 2017, Annabel Maginnis co-founded Glitterbels, which specialises in professional nail products and salon furniture.

The Glitterbels universe also provides educational resources and training opportunities for nail technicians through workshops, courses, exciting online tutorials, collaborations, and partnerships.

Annabel’s Glitterbels journey…

I have been in the industry for 11 years now, and it is fantastic to see so many new trends and unique techniques still being created. I love the creativity and innovation in the nail industry!

How did you get the brand to where it is today?

I helped to create the brand alongside my husband back in 2017. We noticed a gap in the market for fun products made with high-quality ingredients.

We slowly expanded our range, and we now have a vast pink warehouse in Staffordshire and another in Atlanta, GA. We have educators up and down the UK who work for our Multi-Award-Winning Training Academy and hundreds of ambassadors worldwide.

However, none of these things happened overnight. It has taken a lot of hard work and our excellent staff and customers to help us push the company to the next level.

The Glitterbels range includes…





Related: What is Glitterbels Unbelievabel Gel? A guide for Nail Techs.


Let’s share the love this International Women’s Day 2024 and every day!

Join us on the Salons Direct Instagram to connect with a community of like-minded individuals who are committed to sharing knowledge, supporting each other, and striving for better!

Discover the Salons Direct blog, your trusted source for industry news, product releases, how-to guides and more!

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