Nowadays, the world is becoming increasingly fast-paced – and the beauty industry is no exception. We’ve seen a rise of salons across the UK gaining a competitive advantage by embracing ‘express services’.
Express services can be a real game-changer for any salon, as these types of treatments hold the potential to be very lucrative, without having to spend hours to achieve the desired results.
But you may be wondering – what exactly is an express service? And which ones are worth offering at your salon?
Read on to discover five popular express services that could make your salon more profitable…
What is an express service?
Whether it’s hair, beauty, or nails – most services can be adapted to offer a shorter alternative. Express services tend to be quicker, cheaper, and offer the client instant gratification with immediate results.
These treatments should take anywhere from fifteen minutes up to an hour from start to finish, making them the perfect solution for walk-in appointments, or for clients who find themselves crunched for time.
We’ve put together a list of five popular express services we think could make your salon more profitable.
Brow lamination
Recently, there’s been a decline in popularity of the neatly plucked and threaded eyebrow style. Nowadays, the on-trend look is bolder eyebrows, with the bigger the better being the goal. So first up, we have brow lamination.
Brow lamination is a noninvasive perm, specially designed for the eyebrow area. The process includes repositioning and straightening the hairs, leaving your clients with a feathered full effect, along with a perfectly defined shape. The brow lamination finish can be adapted to suit any client, depending on their preference.
The beauty of this express service is that it’s easy for a trained professional to do, and it only takes around 30 minutes to achieve the desired look. Key benefits of a brow lamination include:
- Leaves a natural shine.
- Eyebrows appear thicker.
- Feathered and full definition finish.
- Lasts for six to eight weeks.
- Adaptable depending on the client’s preferences.
- Takes approximately 30-45 minutes to complete.
- Salon cost: between £45 – £100
- Can easily be combined with other express services, such as lash lifts.
Lash lift
As these treatments often go hand in hand with brow laminations, up next we have the lash lift. Lash lifting is greatly suited to clients who prefer a low maintenance makeup routine.
The lash lift is the express version of eyelash extensions. Lash lifts are less harmful to the natural lashes, leaving your clients with results that are in better condition.
The desired look is also achieved in a fraction of the time, as depending on the client’s natural eyelash health, extensions can take anywhere from two to four hours to apply correctly.
The service consists of altering the shape of the natural lash by applying a lash lift serum. The client will be left with voluminous and longer-looking lashes, with no need to pick up a mascara bottle anytime soon. Key benefits of a lash lift include:
- Noninvasive treatment.
- Eyelash extension alternative.
- Takes approximately 45 minutes to complete.
- Results last up to eight weeks.
- Healthier for the natural lashes.
- A natural or bold finish is possible.
- No need for mascara.
Dermaplaning
Dermaplaning is a popular salon skincare treatment option for clients who require the removal of dead skin cells from the facial area.
Dermaplaning offers a unique deep exfoliation technique. Using a surgical scalpel, a professional will carefully and gently scrape away any unwanted peach fuzz from the face, along with dull skin fragments and dead skin cells.
The results of dermaplaning are instant, leaving your clients with long-lasting and radiant results. Key benefits of dermaplaning include:
- Stimulates collagen production.
- A youthful glow is restored.
- Deep exfoliation.
- Radiant skin finish.
- Instant results.
- Takes around 30 minutes to complete.
- Salon cost: £65 – £150.
- Results will last up to 4 weeks.
If you’re thinking about offering this express service in your salon, be sure to check out our extensive range of dermaplaning products to help you get set up.
Spray tan
We couldn’t forget about the trusty spray tan, could we? Spray tanning is the ultimate definition of an express service, as it takes approximately 15-20 minutes from start to finish.
Offering spray tanning services in your salon is a great way to add variety to your treatment list. All you need is a tanning kit and tanning solution – then you’re good to go.
In-house spray tans are a very popular and less harmful alternative to tanning beds, so you will likely gain repeat clients who will return all year round. Key benefits of spray tanning include:
- Instant results.
- Radiant glow.
- Healthier-looking skin.
- Rapid spray tanning solutions available.
- Results last up to 2 weeks.
- Variety of different shades to suit the client’s preference.
- Quick service – approx.15-20 minutes to complete.
- Salon cost: £20 – £45
- Repeat clients are likely.
Express manicure
Nail services can sometimes take many hours, so why not offer an express service alternative to the classic manicure?
This treatment is a great option for clients who are stuck for time but want a tidy-up of their nails. The full service includes a gentle soak, followed by a cuticle clean-up and maintenance. The express manicure is then finished up with a quick buffering and reshaping of the nail beds.
An express manicure only takes approximately twenty to thirty minutes from start to finish, so your clients could even opt for additional polish – and it would still be defined as an express service.
Be sure to check out our full range of professional nail products at Salons Direct.
We hope you’ve enjoyed learning about popular express services that could make your salon more profitable. At Salons Direct, we offer a wide range of products designed for express services – so don’t miss out!
Shop everything you need for your salon at Salons Direct now.
Don’t forget to check out our blog to discover more salon marketing advice and other articles on the Salons Direct blog…
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