For your clients, damaged and dry hair can be among their biggest hair care concerns. After all, hair is easily damaged due to bleaching, highlighting, or excessive heat treatments. So, if your clients have demanding hair types and dryness and damage are the most common complaints, here’s how you can use Redken’s Acidic Concentrate Hair Care System to transform their hair for the better.
But first, some science…
Before we go on to tell you how to use Redken’s Acidic Concentrate backbar system, let’s look at some of the science that’s gone into this powerful concentrated system. If you have clients who like to know the details, this section will help you answer their questions!
The first thing to know is the formula upon which all of Redken’s products are based:
PROTEIN + MOISTURE + ACIDIC PH = HEALTHY HAIR.
This formula basically sums up the science that underpins Redken’s Acidic Concentrate backbar system.
Acidic Concentrates is a 3-step back bar service, and it really is as easy as 1, 2, 3, offering a professional, concentrated solution to support healthy hair in 3 key areas: protein, moisture, & pH balance. When used together, the Acidic Concentrate Backbar service can visibly reduce the appearance of surface damage in a single treatment!
How to use Redken’s Acidic Concentrates Backbar System
The first thing you’ll need to do is assess your client’s need for protein and/or moisture.
1. Assess hair damage
There are a few quick ways you can do this:
- Take a strand of hair between two fingers and gently pull either end. Healthy, undamaged hair will stretch to around one-third of its original length.
- If the hair snaps, then it will be suffering from protein damage. If the hair stretches but doesn’t return to its original length, it is suffering from dryness.
- Gently take an inch-wide section of hair between two fingers and gently pull your fingers down the hair to the ends.
- As you’re pulling your fingers down the hair, concentrate on the texture and feel of the hair. If you can feel an uneven surface with kinks and sections that snap off under tension, then the hair is damaged.
Once you’ve assessed the extent of the dryness and/or damage to your client’s hair, it’s time to set up the treatment.
2. Set up the treatment
Depending on how badly damaged or dry your client’s hair is, you can use the Redken Acidic Amino Concentrate and Redken Acidic Moisture Concentrate in various ratios. This means you can provide a completely customisable treatment to help transform your client’s hair.
Apply the Acidic Protein Amino Concentrate to help strengthen and repair the hair, layer with the Acidic Moisture Concentrate to replenish the hair’s moisture and leave it feeling ultra-soft and silky, and finally finish with the Acidic pH sealer to achieve a smooth finish and long-lasting results.
3. Treat in 3 steps
Let’s quickly re-cap the process.
Assess your client’s hair. If it’s particularly dry or damaged, make a note of this for the next step.
Apply up to 15ml of the Acidic Protein Amino Concentrate to help strengthen and repair. Then, layer with up to 15ml of the Acidic Moisture Concentrate , which will replenish the hair’s moisture. Leave it on for 5 minutes.
You can vary the ratios of these two concentrates depending on how much moisturising or repair is necessary. Please note, though – the total formula of the two concentrates should not exceed 30ml.
Complete the treatment with 10-15 pumps of the Acidic pH sealer to help balance the pH levels in the hair and seal the cuticle for a smooth finish and long-lasting results. Leave on for 1 minute and then rinse out and style.
Acidic Bonding Concentrate Take Home Regimen
And for clients who want to maintain healthy-looking hair at home, the range also consists of a powerful take-home regimen. Introducing Acidic Bonding Concentrate, an advanced all-in-one concentrated take-home hair care regimen.
This regimen is formulated with Citric Acid, an alpha hydroxy acid, to help protect weak bonds in the hair and improve hair strength and resilience after a bleach or colour service, with immediate visible results.
The regimen’s pH-balancing formulas infuse hair with intense conditioning and help to protect against colour fade and breakage. The shampoo, conditioner and leave-in treatment system offers ten powerful benefits to transform the appearance of damaged, processed hair for a total hair transformation:
- Up to 56% less breakage*.
- It helps protect from colour fade.
- Provides intense conditioning.
- Protects hair from heat up to 230 degrees.
- Helps to protect weak bonds**.
- It makes hair feel up to 11 times smoother***.
- Up to 76% less visible split ends****.
- Tames frizz.
- Adds shine.
- It helps to strengthen hair.
Redken Acidic Bonding Concentrate Intensive Pre-Treatment
The Acidic Bonding Concentrate Intensive Pre-Treatment is Redken’s most concentrated formula to date, allowing you and your clients to bond in one simple step. With 14% Citric Acid and Bonding Care Complex, this powerful product helps to repair strength from the inside out.*
- Visibly repair hair’s strength from the inside & out*
- Increased resilience*
- Hair is 14x smoother after just one use.**
- Hair is 2x stronger after just one use. ***
- Additional strengthening of hair fibres***
For best results, use it as a pre-shampoo.
Apply 10-15ml of the Acidic Bonding Concentrate Intensive Pre-Treatment from mid-lengths to ends of damp hair and leave on for 5-10 minutes. Rinse the Pre-Treatment from the hair and then follow with a Redken shampoo.
Redken Acidic Bonding Concentrate 5 Minute Mask
The Redken Acidic Bonding Concentrate 5 Minute Mask is a deep conditioning hair mask designed for all hair types and textures to immediately revive hair from damage and achieve healthier looking and feeling hair.
- 16% conditioning care complex for 72hrs of hydration**
- 3 x stronger hair*
- 14 x better detangling *
- Shine for three days**
- Achieve healthier looking and feeling hair.
Redken Acidic Bonding Concentrate Lightweight Conditioner
Redken Acidic Bonding Concentrate Lightweight Conditioner helps replenish moisture, strength, and smoothness. The conditioner caters towards clients with finer hair to provide them with weightless bond repair.
- Provide 48 hours of volume.
- Two days of oily hair.
- 4 x easier detangling.
Looking For How To Videos?
Did you know that there are a wealth of videos for you to watch on how to use Redkens Acidic Bonding Concentrate?
All you need is an access login, which you can create yourself, and from there, you can find out ALL you need to know about this incredible product!
Shop the full Redken Acidic Concentrate range at Salons Direct now!
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*Brushing Test. When using Acidic Bonding Concentrate shampoo & conditioner vs. classic shampoo on bleached hair.
**When used as a system of Acidic Bonding Concentrate Shampoo and leave-in Treatment vs. non-conditioning shampoo.
***When using Acidic Bonding Concentrate shampoo, conditioner and Leave-in Treatment vs. classic shampoo on bleached hair.
****Visual grading. When using Acidic Bonding Concentrate shampoo, conditioner and Leave-in Treatment vs. classic shampoo on bleached hair.