For your clients, damaged and dry hair can be among their biggest hair care concerns. After all, hair is easily damaged due to bleaching, highlighting, or excessive heat treatments. So, if your clients have demanding hair types and dryness and damage are the most common complaints, here’s how you can use Redken’s new Acidic Concentrate Hair Care System to transform their hair for the better.
(Want to achieve results like these for your clients? Then keep reading).
But first, some science
Before we go on to tell you how to use Redken’s new Acidic Concentrate backbar system, let’s look at some of the science that’s gone into this powerful concentrated system. If you have clients who like to know the details, this section will help you answer their questions!
The first thing to know is the formula upon which all of Redken’s products are based:
PROTEIN + MOISTURE + ACIDIC PH = HEALTHY HAIR.
This formula basically sums up the science which underpins Redken’s Acidic Concentrate backbar system.
New Acidic Concentrates is a 3-step backbar service and it really is as easy as 1, 2, 3; offering a professional, concentrated solution to support healthy hair in 3 key areas: protein, moisture, & pH balance. When used together, New Acidic Concentrate Backbar service can visibly reduce the appearance of surface damage in a single treatment!
How to use Redken’s Acidic Concentrates Backbar System
The first thing you’ll need to do is assess your client’s need for protein and/or moisture.
Assess hair damage
There are a few quick ways you can do this:
- Take a strand of hair between two fingers and gently pull either end. Healthy, undamaged hair will stretch to around one-third of its original length. If the hair snaps then it will be suffering from protein damage. If the hair stretches, but doesn’t return to its original length, it is suffering from dryness.
- Gently take an inch wide section of hair between two fingers and gently pull your fingers down the hair to the ends. As you’re pulling your fingers down the hair, concentrate on the texture and feel of the hair. If you can feel an uneven surface with kinks and sections that snap off under tension, then the hair is damaged.
Once you’ve assessed the extent of the dryness and/or damage to your client’s hair, it’s time to set up the treatment.
(Shop the Redken Acidic Concentrate Hair Care System at Salons Direct).
Set up the treatment
Depending on how badly damaged or dry your client’s hair is, you can use the Redken Acidic Amino Concentrate and Redken Acidic Moisture Concentrate in various ratios. This means you can provide a completely customisable treatment to help transform your client’s hair.
Apply the Acidic Protein Amino Concentrate to help strengthen and repair the hair, layer with the Acidic Moisture Concentrate to replenish the hair’s moisture and leave it feeling ultra-soft and silky, and finally finish with the Acidic pH sealer to achieve a smooth finish and long-lasting results.
As an added benefit, this whole treatment is very quick which makes it ideal for both time-poor clients and busy stylists!
(Pictured: Redken Acidic Protein Amino Concentrate).
Treat in 3 steps
Let’s quickly re-cap the process.
Assess your client’s hair. If it’s particularly dry or damaged, make a note of this for the next step.
Apply up to 15ml of the Acidic Protein Amino Concentrate to help strengthen and repair. Then layer with up to 15ml of the Acidic Moisture Concentrate which will replenish the hair’s moisture. Leave on for 5 minutes.
You can vary the ratios of these two concentrates depending on how much moisturising or repair is necessary. Please note though – the total formula of the two concentrates should not exceed 30ml.
Complete the treatment with 10-15 pumps of the Acidic pH sealer to help balance the pH levels in the hair and seal the cuticle for a smooth finish and long-lasting results. Leave on for 1 minute and then rinse out and style.
(Pictured: Redken Acidic Moisture Concentrate).
New Acidic Bonding Concentrate Take Home Regimen
And for clients who want to maintain healthy hair at home, the range also consists of a powerful take home regimen. Introducing New Acidic Bonding Concentrate, an advanced all-in-one concentrated take home hair care regimen. This three-step regimen is formulated with Citric Acid, an alpha hydroxy acid to help protect weak bonds in the hair and improve hair strength and resilience after a bleach or colour service, with immediate visible results. When used as a 3-step system of Acidic Bonding Concentrate shampoo, conditioner and Acidic Perfecting Concentrate leave-in treatment, the regimen’s pH-balancing formulas infuse hair with intense conditioning and helps to protect against colour fade and breakage. This powerful take home regime offers 10 benefits to transform the appearance of damaged, processed hair for a total hair transformation:
- Up to 56% less breakage*.
- Helps protect from colour fade.
- Provides intense conditioning.
- Protects hair from heat up to 230 degrees.
- Helps to protect weak bonds**.
- Makes hair feel up to 11 x smoother***.
- Up to 76% less visible split ends****.
- Tames frizz.
- Adds shine.
- Helps to strengthen hair.
Shop the full Redken Acidic Concentrate range at Salons Direct now!
Find out about more Redken products on the Salons Direct blog…
*Brushing Test. When using Acidic Bonding Concentrate shampoo & conditioner vs classic shampoo on bleached hair.
**When used as a system of Acidic Bonding Concentrate Shampoo & Leave-in Treatment vs. non-conditioning shampoo.
***When using Acidic Bonding Concentrate shampoo, conditioner and Leave-in Treatment vs classic shampoo on bleached hair.
****Visual grading. When using Acidic Bonding Concentrate shampoo, conditioner and Leave-in Treatment vs classic shampoo on bleached hair.