New in at Salons Direct this month is the game-changing new product from L’Oreal’s best selling Majirel colour range – L’Oreal Majirel Glow.

Designed for clients whose top concern is natural-looking hair colour, this permanent hair colour boasts beautiful neutral tones with extreme luminosity.

What Is L’Oreal Majirel Glow?

Majirel Glow is a translucent permanent hair colour.

What does this mean? Compared with the regular Majirel Colour Range, this new product is boosted in cool reflects.

These cool reflects help neutralise colour against brassiness and unwanted warmth. It also results in:

  • + 50% light reflection
  • 4X more translucency


What is L'Oreal Majirel Glow


Why Use Majirel Glow?

While creative colouring is growing in popularity, there are still plenty of clients looking to achieve flattering natural shades. In fact, according to research…

  • Natural-looking hair is the most requested result at salons
  • Maintaining a natural look is one of the biggest barriers for first-time hair colour clients
  • 40% of women stopped colouring their hair because they didn’t think it looked natural enough

Related: The Most Popular Hair Hashtags on Instagram

Who Should Use Majirel Glow?

Majirel Glow is ideal for clients who request subtle changes in their hair colour or are craving a more natural enhancement to their current shade. This includes:

  • Clients colouring for the first time
  • Previously coloured hair in need of a refresh to balance unwanted tones
  • Subtle colour changes between seasons


Who Can Use L'Oreal Majirel Glow


How to Use Majirel Glow

For optimal results, use Majirel Glow with 12.5 vol L’Oreal Professionel Cream Oxydant. This can lighten up to 1.5 levels for optimal ‘glow’.

This formula has up to 30% white hair coverage. For up to 50% white hair coverage, adjust the mix to include ¼ of the corresponding Majirel basic shade.


How to Use L'Oreal Majirel Glow


All of the 18 Majirel Glow shades are inter-mixable, so you can tailor a personalised colour result for every client. The Majirel Metal shades have also been incorporated in the Glow range, so look out for your favourite colours rebranded!

Loreal Majirel Glow Colour Chart Shade Swatches

Are you ready to stock L’Oreal Majirel Glow in your salon? At Salons Direct we stock the full range with Next Day Delivery available.

Shop Majirel Glow Now

More from the Salons Direct Blog…

Brand Spotlight: Interview With L’Oreal | The Best Selling Professional Hair Colour You Need to Try | Guide to Permanent and Semi Permanent Hair Colour