When it comes to achieving beautiful blonde hair, one obstacle that often holds clients back is the requirement of bleach. The fear of damage has led many to compromise their hair goals. But here’s a secret: your clients can go blonde without bleach!

From subtle highlights to full transformations, your service menu can cater to every desired look. Discover how to lighten virgin hair without bleach, even dark hair! Here we will explore how to use the Wella Koleston Perfect range as part of your salon services that utilise lighteners while minimising damage.

Get the complete guide on no-bleach blondes and more, unlocking endless possibilities…

Discover no-bleach blondes with Wella Koleston Perfect

Introducing Koleston Perfect Special Blondes palette—a game-changer! These high-lift colours combine lightning and toning powers in one step.

Choose from 11 permanent hues, ranging from golden to platinum blondes, catering to all base hues. Yes, even darker hair can be brightened with this bleach-free alternative!

Unlock subtle highlights, balayage, ombre, and more effortlessly. Simply look for the Special Blonde shades numbered 12 before the stroke.

Why choose Wella Koleston Perfect?


Offer single-process, no-bleach blonde services like never before!


Save time with the one-step process! Mix shades with Welloxon Perfect for ideal consistency and results.

Lift hair up to three levels with a 9% developer or up to five levels with a 12% developer.

Blend mix tones with Special Blonde shades for customised colours.

Combat unwanted tones or achieve precise hair goals. Apply the dream hue using the preferred technique and let it develop for 50-60 minutes.


Related: How to keep your blonde client’s damage free

Look One: Full-head blonde for high impact.

Achieve the ultimate light hair transformation with a stunning Nordic blonde look that exudes shine and impact.

Step 1: Brighten Lengths & Ends

The Formula:

The Method:

  1. Start by applying the mixture to the lengths and ends, leaving a 2cm natural root area.
  2. Let it develop for 30 minutes before moving on to the next step.
  3. Use foils to separate the coloured sections from the natural root area, ensuring an even and consistent blonde result. Leave out any previously lightened ends.

Step 2: Add radiance through the roots

The Formula:

The Method:

  1. Apply the root colour to the root area, working with fine sections.
  2. Let it develop for 50-60 minutes. Rinse thoroughly and follow up with WellaPlex No2 Bond Stabilizer for 10 minutes.
  3. Finish the process with ColorMotion+ Color Protection Shampoo for optimal results.

Embrace the stunning Nordic blonde look with radiant shine and captivating impact, leaving everyone in awe of your hair transformation.

Look 2: For A Soft Blend: Foiled Highlights.

Indulge in the captivating beauty of this honey-blonde shade that exudes a dreamy allure. You can create a soft, seamless glow by delicately applying micro-fine foils to a dark blonde base.

Follow these steps for a flawless result

Step 1: Paint on base lights

The Formula:

The Method:

  1. Create scattered base lights that establish the desired tone for your blonde masterpiece.
  2. Apply these lights throughout the entire head, from root to tip.
  3. Vary the weave sizes and microlights, painting at a diagonal angle for a natural effect.

Step 2: Add Accent Light

The Formula:

The Method:

  1. Introduce accent lights between the highlights to enhance the warm base tone with a darker shade of blonde.
  2. Apply this accent shade to every fourth weave under the recession area to add subtle depth and dimension.

Step 3: Gloss and Glow

The Formula:

The Method:

  • For an extra dose of lustrous shine, follow this additional step.
  • Prepare a golden gloss mixture and apply it to the hair, allowing it to develop for approximately 20 minutes. Rinse thoroughly to reveal warm tones that radiate with multidimensional brilliance.

Look 3: For Sunkissed Curls: Balayage

Give your client a sun-kissed summer glow with a beautifully delicate curly balayage technique. This step-by-step guide demonstrates how you can achieve stunning blonde results, even on brown or black hair, using freehand sweeps of colour.

Step 1: Sweep on ash shades

The Formula:

  • Mix 15g of Koleston Perfect Special Blonde 12/22 with 15g of 12/81, and combine with 60g of 12% volume developer.

The Method:

  • To enhance the natural shape of the curls, apply freehand highlights in large, textured weaves.
  • Divide the hair into sections and sweep cooler tones of blonde through the mid-lengths and ends, creating a seamless blend with the base colour.

Step 2: Add face-framing highlights

The Formula:

The Method:

  • Create a captivating face-framing effect on dark brunette hair by incorporating medium-texture weaves along the hairline.
  • Apply the highlights closer to the roots, tilting the brush at an angle for a soft blend that seamlessly blends with the surrounding hair.

Shop the Wella Koleston Perfect range at Salons Direct.

Wella Koleston Perfect Me+



Wella Koleston Perfect Me+ gives pure, balanced colour results with natural depth and shine. ME+ technology reduces the risk of developing a new allergy to hair colour while causing less hair damage colour after colour!

You may also enjoy: The best purple shampoo for blonde hair.

How to maintain blonde hair colour

Regardless of how your client achieved their blonde shade, whether through bleaching or other methods, it is crucial for them to follow a professional-approved hair care routine at home.

Tip 1: Use purple shampoo

To counteract brassy tones commonly found in blonde locks, advise your clients to include a purple toning shampoo in their hair care routine.

We recommend INVIGO Cool Blonde Color Refreshing Shampoo. Its violet pigments effectively neutralize yellow and orange hues that may appear between salon visits.

Wella Professionals INVIGO Blonde Recharge Cool Blonde Color Refreshing Shampoo



Simply lather up, leave the shampoo on for five minutes (or less), and rinse to reveal a beautifully balanced blonde. Clients can also alternate it with regular shampoo to maintain healthy, shiny hair.

Tip 2:Use Nourishing Hair Masks

Maintain the golden warmth in warm-toned hair and enhance cool tones with a nourishing mask that boosts radiance and strength. Lighter shades may not reflect light as easily as brunettes, so an extra helping hand is sometimes necessary.

Our top recommendation is Fusion Intense Repair Mask, a creamy treatment that deeply conditions coloured hair in just five minutes, leaving it beautifully repaired and lustrous.

Tip 3: Stay on top of root regrowth.

With lighter shades, darker regrowth becomes more noticeable. Emphasise the importance of regular colour touch-ups to your clients. While balayage can be low maintenance, maintaining consistent blonde colour from root to tip, especially on brunette hair, requires root coverage every 6-8 weeks.

Shop the Wella Koleston Perfect range at Salons Direct.