We catch up with the team at BeautyPro, the innovators behind the professional skincare range +maskology and +serumology, to find out which products from both ranges best suit your clients’ skin type or concern. We’ll also be taking a deep dive into each individual skin type to ensure your clients receive a truly tailored treatment.
What are +maskology and +serumology?
+maskology and +serumology are brand new professional skincare ranges from BeautyPro. Certified vegan by The Vegan Society, both ranges have been developed with sustainability in mind. The ranges include a selection of skin rejuvenating sheet masks, anti-ageing serums and nourishing body care for the hands and feet.
If you’d like to learn more about +maskology and +serumology, read our complete guide to both ranges here.
The +maskology and +serumology treatments have taken inspiration from over 12 years of experience in the skincare industry to create new, effective formulas to transform the skin. Perfect for enhancing your treatments or as a retail-ready range for your clients!
What makes +maskology and +serumology stand out from the crowd?
+maskology and +serumology have been specifically formulated for the salon and spa industry. Following the difficult times throughout the pandemic, we wanted to show our support for the professionals who have supported BeautyPro since its inception. We’ve created an exclusive trade collection to help the industry get back into the business. This exclusivity gives our customers something their clients can’t get anywhere else.
We’ve also focused on sustainability with these brands, which is becoming increasingly important to our customers and us. All our ingredients are responsibly sourced and 100% plant-based, as certified by the Vegan Society. These effective formulas have a maximised impact on the skin and a minimal effect on the planet.
In terms of packaging, we’re always looking to evolve our practices to achieve minimal wastage – our eco-face masks are plastic free and made from biodegradable bamboo. At the same time, our serums come in recyclable glass bottles and pumps in FSC-approved cardboard boxes printed with vegetable ink.
What are your bestselling products, and why?
Salons are currently loving the +maskology Foot Peel Professional Foot Treatment! It’s a great way to enhance an in-salon treatment and a great retail item that people are always intrigued by.
For +serumology, everyone loves our Hyaluronic Acid Professional Facial Serum! This hydrating and calming formula is excellent for all skin types. We’ve found that it is one of the most well-known skincare ingredients, so people are confident in the results it will give them.
What are the different skin types? How to look after your clients with:
- Normal Skin
- Dry Skin
- Combination Skin
- Sensitive Skin
- Acne-Prone Skin
Normal Skin
Normal skin is well balanced, meaning that the levels of moisture and sebum are stable. This is scientifically known as endermic skin. This can be identified by a soft and smooth texture, delicate pores, no blemishes and good blood circulation. Normal skin experiences no severe sensitivity.
Just having normal skin doesn’t mean it’s always in excellent condition. You can still have a slight dryness, mild sensitivity and oiliness occasionally, but for the most part, it’s healthy and balanced. From the +maskology and +serumology range, those with normal skin can make the most of all of the products.
We recommend:
Detoxifying Professional Sheet Mask: No matter how good your skin is, it’s always important to regularly cleanse the pores to tackle dirt and toxins. This detoxifying mask foams and bubbles to work its way into the skin and offer a powerful purifying treatment.
Vitamin C Professional Sheet Mask + Facial Serum: This best-selling mask will help you to give your skin a boost when it’s feeling tired or dull. The Vitamin C formula evens the skin tones, brightens the complexion, and produces a youthful and radiant glow.
Dry Skin
Dry skin often feels tight and has a rough texture that can lead to flaking, itching, scaling and peeling. This is a widespread skin concern and can vary from mild to severe. In more severe cases, fine lines or cracks could appear, and occasionally, they can cause bleeding.
Why does dry skin occur?
Dry skin occurs when the epidermis, the outer layers of your skin, doesn’t have enough moisture. This can happen to any part of the body and causes the skin to stop functioning as highly as ideal. Some people are born with naturally dry skin, while some can develop it because of external elements. This could include hot or cold weather, harsh soaps/chemicals, a lack of moisture in the air, hormonal changes, certain fabrics or too much time in hot water. Another cause could be ageing. This is because older skin is more prone to dryness than younger skin as the amounts of natural skin oils that protect the skin have diminished.
If your client has dry skin, use Retinol carefully as it can be a drying ingredient – pair it with a hydrating formula like Hyaluronic Acid, Squalane or Niacinamide to counteract Retinol’s dryness and sensitivity cause.
We recommend:
Hyaluronic Acid Professional Sheet Mask + Serum: Hyaluronic acid is an excellent ingredient for dry skin. It will intensely hydrate the skin, improving its elasticity, keeping it moisturised and reducing the appearance of fine lines and wrinkles.
Combination Skin
Combination skin can be characterised by some parts of the face being oily while others are dry. This usually means that the t-zone (forehead, nose and chin) is more oily than the rest of the face and has more noticeable pores, blackheads, and blemishes. The other areas of your face experience dryness, which could be seen through rough, flaky, scaly or itchy skin.
Why does combination skin occur?
Combination skin occurs due to unbalanced sebum production – meaning some of the sebaceous glands are overactive and produce too much oil. In contrast, other glands are underactive and are therefore causing dryness. As with many skin types, this skin type is inherited and is, therefore, part of your DNA. However, other factors can worsen the issue by affecting the severity of the imbalance. This could be external factors such as lack of sleep, high stress, using the wrong skin care products, touching your face too often or having a lowered immune system.
Using the wrong skin care products can make a real impact on your sebum levels. You’ll need to be careful not to use too harsh formulas on your skin if it dries out your dry areas further or encourages your oily areas to produce even more sebum.
We recommend:
Squalane Professional Sheet mask + Serum: These powerful formulas use Squalane to promote the regeneration of cells and intensely hydrate the area. Hydration refers to the levels of water in the skin rather than oils, and this is key because it will not worsen the oiliness but will make it easier for toxins to be flushed out and nutrients to circulate.
Sensitive Skin
Sensitive skin is more reactive than is typical. This is due to the nerve endings in the skin’s top layer becoming irritated. This, in turn, causes the natural skin barrier to weaken or be broken down by external factors. This irritation often leads to stinging, redness, itchiness, peeling or a bumpy texture on the skin. When reactions happen, it can cause flare-ups on the face, with eyelids known for being a susceptible area.
There are different types of sensitive skin. This is because there’s a wide range of triggers that can cause reactions, so it’s easier to categorise these triggers into groups to understand what it is that specifically affects you. Not all sensitive skin will react to the same triggers.
The four main types of sensitive skin are:
- Naturally sensitive – this is a genetic trigger and is often linked to other skin conditions, namely eczema, psoriasis and rosacea.
- Environmentally sensitive – this is when reactions are caused by factors pertaining to the environment. This could be sun exposure, air pollution or cold climates.
- Reactive skin – this occurs when your skin comes into contact with a substance or material. These could be things such as soaps, detergents, dye and skincare formulas.
- Thin skin – as we grow older, our skin naturally becomes thinning, meaning it can be irritated more easily.
We recommend:
Niacinamide Professional Sheet Mask + Serum: Niacinamide is a really calming formula that balances the skin and reduces redness. In this formula, we also use Chia Seed to maximise hydration and help to rebuild the skin’s moisture barrier to aid sensitivity.
Note: Use Retinol + Vitamin C very carefully – those with susceptible skin should avoid them altogether, whilst milder cases of sensitivity can ease themselves in with gentle formulas such as ours.
Acne-Prone Skin
Those with oily skin are often susceptible to blemishes, blackheads and acne. This is due to excess oil produced by the sebaceous glands. Sebum is vital for the skin as it lubricates it and prevents it from drying out. However, this can cause issues if these glands produce too much sebum as it will clog the pores and trap pollutants and impurities, causing blemishes.
Oily skin is hereditary and therefore isn’t something you’ll be able to cure, but there are ways that it can be managed to reduce the impact of the oiliness and keep it under control.
External factors can cause the oiliness to worsen. These include increased hormone levels, changes in climate, poor diet and overwashing. Hormones play a massive role in affecting your sebum levels. This could be due to changes such as adolescence, menstruation, pregnancy and menopause. Your hormones can also increase when you’re not getting enough sleep or are highly stressed. These things can increase the androgen levels in your body, leading to higher sebum production and, therefore, an oilier, more acne-prone face.
You should be extra careful when applying products to oily, acne-prone skin. Your skin will worsen when you use the wrong products on it. Using formulas that are not created for oily skin can enhance sebum production, as can using overly harsh treatments that could strip away the moisture from the skin. This is why it’s really important to pick out the products that are right for you.
We recommend:
Niacinamide Professional Sheet Mask + Serum: Niacinamide and Cica are great pairings for blemish control. Niacinamide reduces redness, regulates oil levels and treats existing breakouts, while Cica helps to stimulate collagen production to help renew and strengthen the skin.
Retinol Professional Sheet Mask, Eye Mask + Serum: Retinol is a powerful ingredient with many benefits. One of which is targeting breakouts and acne. Retinol travels into the skin to stimulate collagen production and reduce the appearance of pores and acne. We’ve paired this with Organic Pine Oil which is a very soothing ingredient that reduces inflammation and calms the skin.
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